Marketing Manager
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About The Position
Due to an internal promotion, we have an exciting opportunity on the bank's marketing team! The Marketing Manager works closely with the Marketing Director to develop strategies and marketing initiatives for designated markets, divisions and lines of business focusing on consumers, small businesses, and the home loan division. This role serves as a strategic business partner driving strategy, channel coverage and key performance indicators (KPIs) for marketing efforts. The Marketing Manager develops and executes effective marketing strategies that support the business units' goals and objectives. The role requires close collaboration with other Marketing team leads to develop, deploy and optimize customer engagement by leveraging marketing channels, insights and innovations, while staying true to the Washington Trust Bank brand. This position is a senior-level strategic business partner to their designated markets and business lines. The Marketing Manager will develop relationships with business partners that facilitate growth and leverage opportunities.
