UnitedHealth Group-posted 2 months ago
$71,200 - $127,200/Yr
Full-time • Entry Level
Eden Prairie, MN
5,001-10,000 employees
Insurance Carriers and Related Activities

This position is National Remote. You'll enjoy the flexibility to telecommute from anywhere within the U.S. as you take on some tough challenges. Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together. This role is part of the Optum Life Sciences Marketing Team and reports to the Director of Integrated Marketing. Optum Life Sciences serves as a trusted partner for the life sciences industry, delivering real-world evidence across the lifecycle of medicine development to help people live healthier lives and make the healthcare system work better for everyone. Because business needs are constantly evolving, this role is responsible for creating compelling content that will be utilized across numerous digital channels to drive brand awareness, event attendance and attention, and customer growth.

  • Support the Director of Integrated Marketing in executing compelling B2B marketing campaigns and initiatives that drive brand awareness and growth for the business
  • Create and manage engaging content for integrated marketing campaigns and initiatives, including for various digital channels such as web pages, blog posts, social media, microsites, webinars, email newsletters and campaigns
  • Support the planning and execution of digital advertising programs
  • Support events as needed, including digital campaigns that promote attendance and share highlights
  • Evaluate and support third party media opportunities to target specific audiences of interest
  • Support other ongoing and ad hoc integrated marketing activities as needed
  • Maintain and / OR develop dashboards, summaries, and presentations to measure and share marketing results
  • Collaborate with marketing, sales, business leaders, SMEs, and other stakeholders to execute marketing strategies effectively, including copywriters, graphic designers, and other cross-functional marketing partners to produce high quality content
  • Work with external vendors, agencies, and partners to ensure timely delivery and high-quality output of marketing materials
  • High School Diploma / GED
  • Must be 18 years of age OR older
  • 3+ years of B2B marketing experience, including developing and executing content for web pages, social media, email campaigns, digital advertising, and other digital marketing channels
  • 1+ years of experience in developing and implementing social media best practices and strategies to enhance brand presence and engagement
  • Proficiency in Microsoft Office suite (Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Outlook)
  • Ability to travel up to 10% for team meetings, based on business needs
  • Ability to work between the hours of 8:00 am - 5:00 pm from Monday - Friday
  • 3+ years of experience with working in the health care industry, pharmaceutical industry, OR PBM
  • 3+ years of experience with creating marketing content and / OR campaigns for pharma manufacturers
  • 1+ years of experience working with Marketo for digital campaigns
  • Ability to work a hybrid schedule, with four days per week onsite at either 1 Optum Circle, Eden Prairie, MN 55344 OR 655 New York Ave NW, Washington, DC 20001
  • Comprehensive benefits package
  • Incentive and recognition programs
  • Equity stock purchase
  • 401k contribution
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