Marketing Manager
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About The Position
We are seeking a skilled Marketing Manager to join our team at Caputo Cheese, located in Melrose Park, IL. In this full-time position, you will play a crucial role in the planning, designing, and execution of our marketing and advertising initiatives. Your primary responsibility will be to understand and execute the complete marketing mix while utilizing market research and consumer behavior analysis to drive effective strategies. You will be instrumental in interpreting key metrics such as ROI and KPIs, which are essential for assessing the impact of our marketing efforts on the company's success. By reaching our target audience effectively, you will contribute significantly to driving business growth. As a Marketing Manager, you will manage daily administrative tasks to ensure the smooth operation of the Marketing department. You will lead, organize, and attend all industry-related food shows and events, ensuring that our presence is impactful. Your role will also involve executing targeted marketing campaigns and conducting market research to identify new opportunities. You will support customer and internal education regarding industry trends and relevant concepts/applications for each market segment. Additionally, you will provide quarterly updates and highlights of marketing campaigns, advertising, and public relations efforts to the sales team and the rest of the organization. Your responsibilities will include gathering and analyzing consumer behavior data, such as web traffic and rankings, and creating reports on marketing and sales metrics, including conversion rates. You will learn and build new tools to engage customers and generate leads, assist in organizing promotional or PR events, and develop and design packaging and advertising materials. Collaborating with content teams, you will guide and develop compelling content for digital and social campaigns to ensure strong brand messaging. Keeping organized records of marketing metrics and results from past campaigns will be essential, as will monitoring competitors' marketing activities. Some customer-facing interactions with the sales team will also be part of your role.
