Marketing Manager, Web and Email (MOE)

National Geographic Society • Washington, DC

277d • $85,500 - $90,000

About The Position

The National Geographic Society headquarters, based in Washington, D.C., is undergoing a significant renovation project on its campus (called Base Camp), which will be completed in 2026. Components of the new guest experience will include a state-of-the-art pavilion entrance, auditorium, iconic photo gallery, exhibition space, immersive walk-through attraction, retail, food and beverage, education center, archives, tours, and exciting new event space. A fully sustainable, on-brand hotel may also be built and operated by a third party on the campus. The capstone of the renovation is a one-of-a-kind nighttime experience in the courtyard. The Strategy and Revenue Team is responsible for creating the overall business strategy of all revenue streams on campus that meet or exceed gross and net revenue targets across all business lines including, but not limited to ticketing sales, tours group sales, food and beverage, retail, event rentals, and event programming. The Marketing Manager, Web & Email (MOE) will support the email marketing, website management, and digital engagement efforts for the National Geographic Museum of Exploration. Reporting to the Senior Marketing Manager, this role will execute email campaigns, manage website updates, create digital assets, and optimize user experience to enhance visitor engagement and drive conversions. The role will collaborate closely with the Senior Manager of Content & Creative to ensure cohesive messaging, brand consistency, and creative alignment across digital platforms.

Requirements

• Bachelor's degree in Marketing preferred.
• 3-5 years of experience in email marketing, website management, or digital marketing.
• Subject matter expertise with segmented email campaigns, digital marketing, html coding, Salesforce CRM, Marketing Cloud and analytics tracking.
• Hands-on experience in Adobe Creative Cloud for email/web asset creation.
• Knowledge of SEO, UX best practices, and Google Analytics.
• Detail-oriented and capable of effectively managing multiple projects simultaneously under pressure of deadlines.
• Robust experience developing email journeys and writing compelling email copy targeted to various audience segments.
• Proven ability to work independently within established guidelines and within a team environment, including external vendors.
• Strong organizational and analytical skills, including ability to gather and analyze a variety of information and develop appropriate recommendations for action.
• Proven communications skills including experience in creating effective multichannel campaigns and writing for email, mobile, website, and social media.

Nice To Haves

• Strong ability to analyze email and website performance metrics.
• Excellent collaboration and project management skills.
• Experience with non-profit organizations, cultural attractions or themed/entertainment background.

Responsibilities

• Develop and execute email marketing campaigns, including segmentation, automation, A/B testing, and performance tracking.
• Deploy emails using an email marketing platform, ensuring strong deliverability and engagement.
• Work with the Senior Manager of Content & Creative to align messaging and content across email efforts.
• Analyze email performance metrics and provide insights for optimization.
• Work with marketing strategists and business units to determine comprehensive email strategy, and effectively implement strategy through collaboration with event, marketing, content, design, operations, and tech leads.
• Serve as day-to-day lead on all email campaigns, working with vendors and internal MOE and National Geographic Society as well as National Geographic Partners divisions to manage all aspects of the email program.
• Create and manage calendars to support an audience-centric communication strategy and ensure timelines and targets are met.
• Manage website updates, landing pages, and content optimizations to support marketing initiatives.
• Implement SEO best practices and track site analytics to enhance discoverability and conversions.
• Collaborate with paid media and creative teams to ensure digital assets align with marketing strategies.
• Use Adobe Creative Cloud to design visual assets for web and email.
• Monitor analytics and regularly surface insights to marketing staff and program managers; identify areas for improvement and adjust for optimization.
• Track performance of email marketing campaigns and digital presence.
• Coordinate regularly with the metrics and insights staff.
• Research, test, and explore emerging technologies and make program recommendations.
• Collaborate with legal and information security teams to ensure all communications are compliant with data privacy practices and regulations.

Benefits

• Medical, dental, and vision insurance.
• Engaging and comprehensive wellness program.
• 401(k) retirement savings plan with matching contributions after 6 months of employment.
• Flexible paid time off benefits with up to 22 days of paid annual leave per calendar year.
• 10 days of sick leave.
• 12 paid holidays and a paid winter break between December 25 and 31.
• Paid parental leave, adoption and surrogacy expense reimbursement, fertility benefits.
• Learning and development opportunities.
• Lifestyle Spending Account.
• Pet adoption assistance and insurance.
• Pre-tax transportation benefits with a generous employer subsidy.
• Employer-paid life insurance and disability benefit.
• A variety of National Geographic discounts and perks.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Publishing Industries
• Education Level: Bachelor's degree