Marketing Manager, Walmart Omnichannel

Wells Enterprises • Bentonville, AR

119d

About The Position

The Marketing Manager, Walmart Omnichannel within the Wells ShopCom team, will be responsible for owning the development and execution of the strategy and activation. This role will develop customized, Walmart-specific marketing initiatives that drive awareness, engagement, and conversion with Walmart shoppers, both in-store and online, adhering to Walmart approved tactics and guidelines as well as communicated priorities. This person will have an intimate understanding of Walmart's marketing opportunities across WMC, omni-merchandising, and Walmart store level and corporate events. This person will create and execute plans tailoring national activation to fit Walmart approved tactics and guidelines and meet WMT specific objectives. The ideal candidate is highly collaborative, detail-oriented and driven for results. This role will be physically based out of the Wells Bentonville Walmart Customer Team office, while officially reporting through the Omnichannel Marketing team in Chicago while maintaining a strong dotted-line relationship with the Wells Walmart Customer team.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• MBA a plus.
• 5-7+ years of experience in shopper marketing, merchandising, or retail marketing.
• At least 3+ years dedicated to Walmart shopper marketing.
• Experienced using Retail Link and SupplierOne.
• Scintilla Pro experience a plus.

Nice To Haves

• Walmart marketing expertise with proven track record of planning and executing omnichannel marketing programs specific to Walmart.
• Experience within marketing for CPG and / or Food & Bev industry.
• Familiarity with Walmart Connect; comfortably with sponsored search and paid media fundamentals.
• Familiarity with Walmart Digital Shelf strategies and content score assessment.

Responsibilities

• Own the development, internal approvals, customer approvals, results and execution of annual shopper marketing plans.
• Collaborate with WMT customer team and other cross functional partners to develop and gain cross-functional alignment on WMT marketing strategies.
• Lead agency partners to develop omni shopper marketing plans in partnership with sales team.
• Develop, socialize, and keep updated a channel specific omni-shopper playbook and best practices.
• Partner with customer retail media networks and shopper teams to collaborate on WMC media plans.
• Ensure flawless execution of marketing plans, delivered on time and on budget.
• Track program timelines and budgets by brand and retailer, manage invoice processing and coding.
• Leverage shopper insights and retailer data to inform programming and channel strategies.
• Develop measurement plans and recurring reporting across all WMT marketing activity.
• Regularly provide updates on program performance including analysis of results and key callouts.
• Partner with category management and Walmart Sales team to develop and maintain reporting.
• Provide category and competitive performance insights to benchmark Wells performance.
• Ensure WMT content scores meet or exceed required benchmarks.
• Create and share post program analysis including ROI and key KPI's.
• Engage and lead appropriate cross functional team members across Brand, Shopper, Digital and other teams.
• Gain required internal alignment and approvals, maintain regular cadence of cross-functional communication.
• Own development, creation, and approval of Walmart-specific strategy and tactics.
• Help to create omni shopper materials needed for customer planning meetings and events.
• Manage WMT omni-shopper budget; reviewing frequently with Director of Shopper and Walmart Sales Team.
• Be the internal champion and resource for all things Walmart marketing and customer activation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Textile Product Mills
• Education Level: Bachelor's degree