Marketing Manager - UCANZ

Crunchyroll, LLC•Los Angeles, CA

22d•$86,000 - $108,000

About The Position

Crunchyroll is looking for a Marketing Manager to support business growth across the UCANZ region. In this newly created role you'll report to the Director of Marketing, UCANZ, and partner closely with global line-of-business teams. You’ll play a key role in driving marketing campaigns for SVOD, title launches, brand initiatives, and experiential activations, ensuring Crunchyroll reaches fans in ways that are creative, culturally relevant, and measurable. As the regional marketing lead for the United States, Canada, Australia, and New Zealand, you’ll combine a creative-first mindset with media expertise to plan, activate, and execute campaigns across digital, non-digital, and experiential channels. You’ll work closely with regional social media, global growth marketing, brand teams, media partners, and agencies to deliver campaigns that engage fans, grow subscriptions, and increase brand awareness.

Requirements

5+ years of marketing campaign experience, including concept, planning, execution, integration, and reporting
Direct-to-consumer, entertainment, or streaming platform marketing experience required
Proven expertise in marketing campaign management and technologies, tailoring activations to specific audiences, and achieving marketing/business goals
Experience developing business cases and ROI analyses to secure additional marketing investment
Track record of leading projects and small teams from concept through distribution and analysis; data-driven and optimization-focused
Deep knowledge of the anime landscape, Crunchyroll ecosystem, and broader pop, gaming, and college culture; multicultural awareness is a major plus
Flexible, collaborative, and comfortable working in cross-functional teams
Proficiency with Creative Asset Management systems, Google Workspace, Word, Excel (advanced macros), and PowerPoint
Willingness to travel domestically and internationally as needed

Responsibilities

Execute marketing strategies for multicultural and college audiences across digital channels, events, and other creative GTM methods to drive engagement, subscriptions, and brand awareness
Assist with global and regional brand campaigns and events, including college marketing programs, multicultural initiatives, theatrical releases, streaming events, partnerships, and experiential activations
Manage project timelines, deliverables, and stakeholder communication, including: Creating content briefs for internal teams or external agencies Overseeing program execution and asset delivery Coordinating with localization teams for translations Partnering with Sony/SPE and Theatrical Marketing teams for campaign assets
Collaborate closely with social media, global growth marketing, brand teams, media partners, and agencies to ensure campaigns are locally relevant and impactful
Track and analyze campaign performance and KPIs to drive growth of Crunchyroll’s digital footprint in UCANZ, including traffic, search, fan engagement, and subscriptions
Collaborate cross-functionally with tech/product teams, internal marketing, global teams, Sony/SPE, and external partners; continuously improve marketing processes and best practices through experimentation and professional development
Interface with tech/product teams on multi-language streaming needs (landing pages, show pages, SVOD guides, blogs)
Contribute to Crunchyroll’s owned digital footprint, fan/customer sentiment, and engagement
Foster a collaborative, cross-functional culture across the organization

Benefits

Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
Flexible time off policies allowing you to take the time you need to be your whole self.
Generous medical, dental, vision, STD, LTD, and life insurance
Health Saving Account HSA program
Health care and dependent care FSA
401(k) plan, with employer match
Employer paid commuter benefit
Support program for new parents
Pet insurance and some of our offices are pet friendly!

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