Marketing Manager - Turf and Consumer

Briggs and Stratton Corporation•Milwaukee, WI

44d•Hybrid

About The Position

If you are a strategic and creative Marketing Manager that knows how to use all marketing disciplines to set and reach KPIs and metrics that will drive revenue, customer engagement, brand awareness and market share, you are someone we want at Briggs & Stratton. As a Marketing Manager for our Turf and Consumer Business Unit, you'll plan, budget, coordinate and develop strategic marketing communications programs focused on increasing brand awareness and maintaining our brand integrity. You will also lead promotional campaigns, public relations initiatives and sales support deliverables to ensure our Ferris Mowers brands are top of mind with outdoor power equipment dealers, homeowners and landscapers. #LI-MD1 #LI-Hybrid The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.

Requirements

Obsessed with data-driven decision-making
A problem-solver who combines creativity with strategic thinking
Committed to cross-functional collaboration
Highly organized and meticulous with details
Bachelors Degree in Marketing or equivalent education and experience
Minimum of seven years' experience, with eight or more preferred, in marketing industry or related field
Strong knowledge of marketing communications
Excellent written and verbal communication skills
Proven ability to successfully manage several assignments simultaneously and to coordinate with multiple departments at all levels of the organization
Must be resourceful and team focused, have strong problem solving skills, a strong initiative for efficiency and quality and be a proven self-starter able to work independently
Ability to travel 30% annually - domestically and potentially within North America
Fluent in English and primary language used in area of responsibility and/or location

Nice To Haves

Management and/or leadership experience preferred
Experience marketing durables or outdoor power equipment preferred
Knowledge and expertise in marketing to homeowners and/or landscapers preferred

Responsibilities

Partnering with Marketing Leadership to create programs that support the sale of Turf and Consumer segment's products
Developing and executing integrated marketing plans that align with sales goals and business objectives.
Leading marketing initiatives for end-user segments, including seasonal and need-based promotions.
Collaborating with sales, product and operations teams to support new product launches
Manage public relations efforts, serving as the primary liaison with PR agencies, media, and corporate communications
Analyzing and reporting on marketing performance, making recommendations for improvement.
Maintaining and updating market intelligence databases on pricing, market shares, volumes, and competitors
Manage advertising agreements, creative assets, and campaign timelines while tracking ROI
Planning, budgeting, and providing creative direction for photo and video shoots
Performing full range of managerial responsibilities which may include but not be limited to: interviewing, hiring, coaching and developing employees; planning, assigning and directing work; EEO/AA; performance management; department budget