Marketing Manager - Technical

Ivoclar North America•Amherst, NY

1d•$85,000

About The Position

We are seeking a results-driven marketing professional to join a dynamic and collaborative North America marketing team. Marketing for our dental laboratory portfolio of products, you will be a part of a team of marketing professionals in driving growth, increasing brand awareness, managing product life cycles including launching new products, and supporting internal and external sales teams.

Requirements

Bachelor's degree (BS or BA) in Marketing, Business, Management, or related field
Minimum 5+ years’ experience in product or marketing management; dental or medical device industry preferred
Strong financial and business acumen; ability to interpret sales, forecasting, and profitability metrics.
Demonstrated experience with product launches, marketing planning, and cross-functional project management.
Excellent communication, analytical, and interpersonal skills
Proficient in Microsoft Office Suite and CRM/marketing automation platforms
Ability to travel (domestic and international) as needed (approx. 20–30%)

Nice To Haves

Master's degree preferred (MBA or relevant concentration)

Responsibilities

Create and maintain a safe, secure, diverse, inclusive, engaged, and compliant work environment that empowers employees to achieve departmental and company results.
Adhere to the corporate code of conduct
Recruit, select, onboard, and train new employees.
Lead and execute performance management activities including DIALOG sessions and performance improvement plans.
Foster a high-performance team culture aligned with company values and the quality management system.
Demonstrate complete knowledge of the products and their applications in the dental
Own and manage the entire product lifecycle in alignment with North American strategy—from product inception to phase-out.
Drive regional product launch planning in collaboration with global business units (GBUs), including timelines, positioning, and readiness across departments.
Translate global strategies into actionable regional tactics, considering market dynamics, regulations, and customer needs.
Define launch KPIs and track against market adoption and revenue goals post-launch.
Develop and manage the annual marketing budget for the SBU, ensuring alignment with business priorities and return on investment (ROI)
Collaborate with Sales, Finance to develop and refine sales forecasts for existing and new products.
Monitor financial performance of products (revenue, margin, pricing strategy) and make strategic recommendations for improvement.
Analyze the commercial impact of marketing activities and report on key financial indicators regularly.
Champion the integration of Voice of Customer (VOC) into product development, launch planning, and ongoing strategy.
Lead qualitative and quantitative market research efforts to identify trends, gaps, and growth opportunities.
Collaborate with Product Management to bring customer and market insight into global product development processes.
Develop customer personas and segment-specific messaging strategies based on VOC data.
Work effectively with Marketing Communications to develop and execute campaigns, promotions, digital assets, and literature.
Coordinate advertising/media plans and public relations activities for the SBU
Collaborate with the Education department to develop ICDE course content and internal product training programs.
Align with Technical Sales teams to develop and implement sales enablement tools and strategies.
Present products to customers and provide internal training as the subject matter expert to support sales effectiveness and brand alignment.
Engage with external partners, KOLs, and distributors to ensure alignment on product and marketing initiatives.
Develop and report on marketing performance metrics, including campaign ROI, lead generation, product sales, and customer engagement.
Analyze and report on market research data to identify actionable trends and inform business strategy.
Present product and market updates to internal stakeholders, leadership, and external partners as needed.