Marketing Manager, Specialty Physician Practices

Cardinal Health•Champaign, IL

About The Position

What Product or Services Marketing contributes to Cardinal Health Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services. Product or Services Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability. Job summary Cardinal Health provides innovative technology and practice management solutions, specialty expertise, and scale to enable specialty physician practices and clinics to deliver high-quality and efficient patient care. We listen to specialty providers’ needs to ensure we provide the right clinical, financial and operational solutions — so our customers can run their practices smoothly, profitably and independently. The Marketing Manager is responsible for executing the marketing strategy and promotional plans targeting community-based Rheumatology and Gastroenterology practices, including Multi-specialty Infusion Centers. This position reports to the Sr. Marketing Manager, Specialty Physician Practices.

Requirements

Bachelor’s degree in Marketing, Communications or related field, preferred
4-8 years’ experience in related field, experience in B2B healthcare is strongly preferred
Prior experience with downstream marketing and lead generation activities
Exceptional Microsoft Office abilities with an emphasis on PowerPoint and Excel
Excellent communication, presentation and writing skills; Is highly detail oriented
Demonstrated time management, project management and marketing experience
Ability to work in a highly matrixed organization and effectively collaborate with others
Ability to work in a fast-paced, deadline-driven environment
Ability to prioritize and balance multiple initiatives at once
Demonstrates logical decision making and executive presence in a business environment
Ability to understand market trends and competitive positioning
Ability/willingness to travel up to 20% (domestic)

Responsibilities

With leadership and strategic oversight from the Sr. Marketing Manager, executes the marketing strategy, messaging, and promotional plans to reach target audiences, while raising awareness of our solutions and GPO offering to grow market share
Supports the development of our holistic value proposition and messaging that combines the value of Cardinal Health and recently acquired businesses; May work in various brands/visual identities to support integration efforts
Works closely with Creative Services, Brand Strategy and external agency partners to produce effective and on-brand customer-facing assets and marketing campaigns
Executes multi-channel promotional plans, which include a mix of owned and paid marketing strategies focused on increasing brand awareness and quality lead generation; Monitors performance metrics, gathers customer insights and adjusts as necessary to optimize ROI
Supports the tradeshow strategy for Rheumatology, Gastroenterology and Multi-specialty Infusion Centers and works with Event Marketing Operations and other internal and external teams to ensure a coordinated presence at external events
Executes the promotional plan and onsite branding for hosted member events
Manages customer-facing e-newsletters across Rheumatology and Gastroenterology
Partners with cross-functional business partners with an emphasis on Rheumatology and Gastroenterology customer-facing teams on outreach and lead qualification
Supports the development of sales enablement resources and promotional content aligned to the customer buying journey
Partners with Communications Business Partner to implement external marketing communications and thought leadership efforts
Collaborates effectively with others and builds strategic alliances within the Pharmaceutical and Specialty Solutions Segment and across Cardinal Health

Benefits

Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
Medical, dental and vision coverage
Paid time off plan
Health savings account (HSA)
401k savings plan
Access to wages before pay day with myFlexPay
Flexible spending accounts (FSAs)
Short- and long-term disability coverage
Work-Life resources
Paid parental leave
Healthy lifestyle programs