Marketing Manager, Social

Penn Interactive

11h•Remote

About The Position

The Social Manager is a key member of the Performance Marketing team and is responsible for defining and executing the paid social strategy across all product verticals. This role will own channel performance, innovation, and execution, ensuring social remains a scalable, efficient, and insight-led acquisition engine. You will be responsible for turning audience insights into performance-driving strategies, partnering closely with creative to build best-in-class social-first experiences, and supporting priority internal campaigns. You are highly analytical, deeply curious, and comfortable operating at the intersection of data and creativity. This role will begin as a highly autonomous individual contributor and will evolve into a people management role as the team scales.

Requirements

Bachelor’s degree
5+ years of experience in paid social and performance marketing.
Deep understanding of platform algorithms, bidding strategies, and creative best practices.
Strong analytical and problem-solving skills.
Comfortable working both strategically and in hands-on execution.
Strong collaborator, particularly with creative and analytics teams.
Highly adaptable and able to thrive in a fast-paced environment.
Innovative thinker who looks beyond the competitive set for inspiration.
Must be Canada-based; fully remote eligible.

Nice To Haves

Experience with app campaigns highly desired
Experience in regulated industries, gaming, or high-growth environments is a plus.
Prior people management experience not required but highly valued.

Responsibilities

Lead the development and execution of the paid social strategy across platforms such as Meta, TikTok, Snapchat, Reddit, and emerging channels.
Own full-funnel social performance, from prospecting through retargeting and reactivation.
Drive creative testing frameworks in partnership with the creative team, including formats, messaging, hooks, and storytelling approaches.
Support priority internal campaigns, product launches, and seasonal moments with bespoke social strategies.
Build and manage scalable campaign structures, automation, and best practices.
Own forecasting, budget management, and performance pacing.
Partner with analytics to define channel KPIs, build dashboards, and generate insights.
Establish and maintain a robust test-and-learn environment to drive continuous improvement.
Monitor platform updates, competitive activity, and cultural trends to inform innovation.
Develop playbooks, documentation, and processes to support future team growth.
Prepare the channel for scale, including eventual people leadership.