Marketing Manager, Series, Amazon MGM Studios

Amazon•Culver City, CA

About The Position

Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video. Amazon MGM Studios Series Marketing is seeking a highly motivated, results-oriented Marketing Manager with a passion for developing high impact marketing campaigns that reach millions of customers globally. You'll be responsible for executing consumer campaigns on- and off-Amazon that build awareness for and deeper engagement with Prime Original Series. You will help develop integrated go-to-market plans to launch and sustain engagement for Prime Original Series, and work closely with cross functional teams to develop best in class integrated programs that drive awareness, conversation and viewership. As a Marketing Manager, you'll have a proven track record for driving results via innovative marketing campaigns, including working autonomously to set roadmaps, goals, and have experience working effectively with industry partners. As a multifaceted marketer you possess a blended balance of strategist, brand builder, creative instinct/acumen, project manager, producer, industry knowledge, and analyst. Critical to success will be relationship building and an ability to coordinate campaign rollouts on a global scale.

Requirements

4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

Nice To Haves

Experience working with Executive Producers, including relationship management, selling through of strategy and ensuring effective partnership between the Marketing and Producing teams
Decision-making skills with ability to lead, influence, align and inspire teams, including those who are not direct reports
Demonstrated bias for action and willingness to roll up sleeves to get work done, even when outside scope of the job

Responsibilities

Support overall global strategy for consumer marketing for Prime Original Series, including creation of goals, approach, positioning, and overall communication and engagement strategy
Help develop 360 campaigns in the US across all channels (e.g. social, digital, Amazon owned channels, TV, in-theater, print, out-of-home and PR)
Work collaboratively with creators, showrunners, producers and international teams to ensure overall global success
Align closely with research teams to develop priority consumer insight studies
Create and own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement
Act as a leader and “catalyst” who inspires others to deliver bar-raising, best in class ideas and plans at a global scale, eliminating barriers that may work against this
Bring big ideas to the table, obtain buy-in and effectively and efficiently implement ideas at scale
Measure outputs against internal and external measures and deliver continuous improvement
Present to senior leadership to update on key metrics and progress to goals; set mechanisms to operationalize timely global status updates for titles
Cultivate positive relationships with companies, talent, executive producers, external studios and other relevant global stakeholders to forward our position

Benefits

Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.

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