Marketing Manager - Sales
About The Position
We're looking for a performance-driven Marketing Manager who lives and breathes qualified lead generation. Your mission: build, optimize, and scale lead channels that consistently deliver prospects who are ready, able, and likely to enroll. This is not a brand, social, or awareness-focused role. Ninety percent of your work will center on sourcing, testing, optimizing, and scaling lead channels that convert into enrolled deals at an acceptable CAC. If you thrive in data, love experimenting with channels, and care deeply about downstream revenue-not vanity metrics-you'll feel right at home here.
Requirements
- 5+ years in performance marketing or demand generation
- Proven ownership of lead quality and downstream revenue impact
- Strong analytical, commercial, and data-driven mindset
- Experience working with high-velocity sales teams
- Vendor negotiation and budget ownership experience
Responsibilities
- Own the end-to-end qualified lead generation strategy across paid media, affiliates, partners, and lead vendors.
- Continuously test, evaluate, and optimize lead sources for contact rate, conversion, and cost per enrollment.
- Define and enforce lead quality standards in partnership with Sales leadership.
- Audit all lead sources for intent, data accuracy, and compliance.
- Track full-funnel performance from lead → contact → conversion → enrollment and diagnose breakdowns with objective data.
- Manage and negotiate vendor and partner relationships, ensuring they meet performance benchmarks.
- Own and optimize the lead generation budget with a clear ROI and revenue-first mindset.
- Maintain tight alignment with Sales and deliver data-driven insights that improve performance.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
