Marketing Manager – Resident Shows

Cirque du Soleil Entertainment Group-posted 17 days ago
Full-time • Mid Level
Las Vegas, NV
1,001-5,000 employees
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Cirque du Soleil Entertainment Group (“CDSEG”) is seeking a dynamic and results-driven Marketing Manager to lead promotional and strategic marketing efforts for our Las Vegas resident shows. Reporting to the Director of Marketing, this role is responsible for developing, executing, and optimizing integrated marketing strategies that drive awareness, engagement, and ticket sales. The ideal candidate is a creative thinker with strong analytical skills, thrives in a fast-paced entertainment environment, and is passionate about storytelling and audience growth.

  • In collaboration with the Director of Marketing, and Senior Director of Marketing & Brand, to define and implement the annual marketing strategies for Cirque du Soleil Las Vegas resident shows.
  • Develop and oversee comprehensive marketing plans to reach both visitor and local audiences, maximizing visibility across traditional, digital, and experiential channels.
  • Monitor performance against KPIs, proactively adjusting strategies to meet revenue and attendance goals within approved budget parameters.
  • Identify new opportunities and innovative marketing tactics to test and refine throughout the year.
  • Serve as the in-market marketing lead, providing ongoing assessments of visibility, competitive positioning, and new opportunities across Las Vegas.
  • Collaborate with cross-functional teams to optimize media and advertising for maximum ROI and implement initiatives to support short-term and long-term growth opportunities.
  • Manage agency relationships and oversee campaign execution, including creative production, trafficking, and performance analysis.
  • Partner with the creative teams to maintain the integrity of each show’s brand identity while innovating on-market creative approaches.
  • Lead the development of new advertising materials, print, digital, video, out-of-home, and experiential, to ensure consistent storytelling across all platforms.
  • Collaborate on photo/video shoots, in-market activations, and content initiatives supporting seasonal campaigns and special events.
  • Foster strong working relationships with property and partner marketing teams to align campaigns, cross-promotions, and on-property visibility.
  • Ensure compliance with all partnership agreements and coordinate approvals as needed.
  • Manage annual marketing and media budgets for assigned shows, including forecasting, accruals, and invoice processing.
  • Track and evaluate campaign results, compiling post-campaign recaps and actionable insights for leadership.
  • Oversee vendors and production schedules to ensure timely and cost-effective delivery of assets.
  • Represent Cirque du Soleil’s Resident Shows Division at select industry, partner, or community events.
  • Support cross-show portfolio marketing initiatives when applicable.
  • Perform other duties as assigned.
  • Bachelor’s Degree in Marketing, Communications, Business, or related field.
  • 3-5 years of marketing experience, preferably in entertainment, hospitality, or live events.
  • Proven track record managing integrated marketing campaigns from strategy to execution.
  • Strong analytical, project management, and presentation skills.
  • Excellent communication and relationship-building abilities across all organizational levels.
  • Experience managing external agencies and cross-functional teams.
  • Proficient in Microsoft Office and comfortable analyzing data to inform strategy.
  • Must be able to work flexible hours and occasionally attend events or activations on evenings and weekends.
  • Fluent in English (written and spoken).
  • Verification of the right to work in the United States.
  • Knowledge of Las Vegas market and visitor trends is highly preferred.
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