Marketing Manager - Practice

Lightwave Dental•Richmond, VA

32d

About The Position

Lightwave Dental was founded in 2016, is a high-growth company building the group model for the future of the dental industry. Lightwave is passionate about doing things the right way with a tight focus on high quality, core values, and taking care of their people. Lightwave is a dental leadership organization that focuses on partnering, training and developing dentists as the natural leaders of the dental practice. Lightwave helps dentists launch their careers, supports dentists leading high-growth dental groups, and assists doctors looking to establish their legacy as they transition into retirement. Lightwave is solving the big problems in dentistry: retirement, management, reimbursements, and partnership by providing the benefits of a group while preserving the essence of private practice. Lightwave currently supports over 80 dental offices in 4 states. For additional information, please visit lightwavedental.com. Follow us on LinkedIn, Facebook, and Instagram.

Requirements

At minimum BS/BA degree in business, marketing or communication
6-8 years of relevant experience
Demonstrated ability to work with and manage creative agencies
Extensive knowledge and involvement in social media platforms
Extensive knowledge and experience in a variety of advertising methods
Comprehensive knowledge of consumer advertising and marketing development process
Demonstrated ability to collaborate and interact with all levels within and outside of River Run Dental
Understanding of direct to consumer marketing strategies for a service industry
Demonstrated ability in launching new products, services or locations
Understand the complexities of managing multiple brands
Demonstrated ability in managing multiple stakeholders
High levels of creativity and design thinking
Strong problem-solving skills
Ability to work with little direction and in a fast-paced entrepreneurial environment
Comfortable with a collaboration and teamwork
Excellent organization and presentation skills
Exceptional multi-tasking skills
Proficiency with the full suite of Microsoft Office software

Nice To Haves

Knowledge in developing public relations strategies a plus

Responsibilities

Creates marketing programs that effectively describe and promote Light Wave Dental practices in Virginia
Assists in managing the execution of brand marketing initiatives, from creative development to tactical execution, to ensure that there is an integrated brand communication throughout all internal and external communication vehicles
Coordinates with outside vendors/agencies as well as key stakeholders to assist with the content design and execution of advertising campaigns, events and associated marketing collateral
Development of marketing strategies and core marketing foundation elements and processes
Development of marketing plans for practice launches and acquisitions
Monitors marketing spending to ensure all commitments and expenditures are accurate and within budget
Track patient engagement and conversion rates to identify ways to improve marketing campaigns
Support the development of internal marketing resources, tools and training
Leads the execution of market-specific target audience research projects