Marketing Manager - Power Plant Live!

Live! Casino & Hotel • Baltimore, MD

393d

About The Position

The Marketing Manager at Power Plant Live! is responsible for creating and implementing innovative marketing strategies and events to drive traffic and increase sales for the venues. This role involves overseeing marketing calendars, budgets, and event recaps, as well as leading the planning and execution of marketing initiatives. The Marketing Manager will serve as a liaison between the venues and the district, ensuring effective communication and marketing direction, while also managing guerilla and field marketing activities.

Requirements

• Bachelor's Degree in marketing or related field or equivalent experience.
• 1-3 years of experience in a hospitality or hotel sales and marketing setting, or an equivalent combination of education and experience.
• Fluent in English; other languages preferred.
• Strong communication skills for interacting with guests, employees, and third parties.
• Proficient in reading and writing for paperwork and management reports.
• Mathematical skills including basic math, budgeting, profit/loss concepts, percentages, and variances.
• Problem solving, reasoning, motivating, organizational and training abilities.

Nice To Haves

• Experience in digital marketing and social media management.
• Familiarity with graphic design tools and software.
• Knowledge of local market trends and competition.

Responsibilities

• Create and implement innovative and effective sales and marketing programs and events that drive traffic and increase sales for the venues.
• Develop marketing calendars, plans, budgets and event recaps for the venues' events and promotions.
• Lead the planning and execution of venue marketing and events.
• Identify and develop strategic layers for promotions and events.
• Serve as the liaison between venues and the district in all marketing, promotions and events, ensuring communication is complete and thorough.
• Oversee the District and its venues' guerilla and field marketing activities and promotions including office, hotel, convention, and other outreach programs.
• Assist in supporting the District and venues' database collection through contests, promotions, campaigns and events.
• Assist in the support of the venue sales building programs: data collection, messaging, promotions, and tracking results.
• Develop strategic partnerships with retailers, restaurants, corporate partners, local teams and more to cross-promote the District and its venues.
• Initiate all marketing requests including graphic requests, ticketing requests, etc.
• Oversee and manage the development and production of the venues' branded print collateral, non-printed collateral (websites, e-blasts, etc.), menus, signage, social media, etc.
• Execute and manage all paid advertising for the venues including radio and digital paid advertising.
• Assist with venue press releases and media events.
• Oversee and approve all digital content and ensure messaging is on brand for the venues.
• Coordinate and manage all photography and videography for events.
• Communicate with senior management regarding marketing initiatives.
• Lead trade show/convention direction.
• Dispersion, tracking, organization of marketing collateral and promotion team.

Benefits

• Health insurance coverage.
• Paid time off and holidays.
• Opportunities for professional development.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Accommodation
• Education Level: Bachelor's degree