Marketing Manager, Personal Injury

Scorpion Enterprises, LLC

138d • $110,000 - $120,000

About The Position

Scorpion is seeking a growth-minded and collaborative Marketing Manager, Personal Injury (PI) to join our Brand Marketing team. In this role, you’ll partner cross-functionally with corporate marketing, sales, product, and customer success teams to shape and execute go-to-market strategies for our legal sub-verticals. You’ll use your deep understanding of the industry to craft compelling, solutions-focused messaging and content—from integrated campaigns and thought leadership to sales enablement and customer advocacy programs. This role is key to driving adoption, revenue growth, and customer acquisition.

Requirements

• Education: Bachelor’s degree in Marketing, Business, or a related field—or equivalent practical experience.
• Experience: 3+ years in B2B or service marketing, ideally focused on SMB audiences. Experience within high-growth companies is a plus.
• Strong understanding of the PI industry or a related vertical.
• Skills: Strategic Marketer: Proven ability to build go-to-market strategies, segment audiences, and develop compelling value propositions.
• Content & Storytelling: Exceptional writing skills with a knack for turning complex ideas into clear, engaging narratives.
• Data-Driven: Comfortable analyzing metrics, conducting ROI analysis, and drawing insights to inform strategy.
• Customer-Focused: Experience building customer engagement or advocacy programs that foster retention and growth.
• Collaborative Partner: Strong communicator who thrives in cross-functional teams and works well with peers across marketing, sales, partnerships, and product.
• Adaptable & Curious: Excited by change, able to pivot quickly, and always looking for new ways to improve.
• Initiative-Taker: Able to drive projects forward independently while keeping stakeholders aligned.

Responsibilities

• Develop Deep Vertical Expertise: Build and maintain a strong understanding of key trends, customer needs, and the competitive and regulatory landscape within PI services sub-verticals.
• Drive Market Research & Segmentation: Uncover audience needs, pain points, and buying behaviors. Segment customers to tailor messaging and campaign strategies.
• Own Positioning & Messaging: Define clear and differentiated value propositions that resonate with target audiences.
• Lead Go-to-Market Strategy: Collaborate across teams to develop and execute integrated, sub-verticalized demand generation plans.
• Create Thought Leadership & Content: Develop industry-relevant content—whitepapers, case studies, blogs, webinars, and infographics—that position Scorpion as a trusted voice.
• Enable Sales: Equip sales teams with pitch decks, sales collateral, training, and vertical-specific insights to drive conversions.
• Build Advocacy & Engagement: Support programs that strengthen customer satisfaction, drive advocacy, and increase referrals.
• Measure & Optimize Performance: Track KPIs to assess campaign performance, derive insights, and continuously improve marketing efforts.
• Support Events & Partnerships: Contribute to our event strategy and represent Scorpion at trade shows, webinars, and industry events. Build relationships with associations and key partners.

Benefits

• 100% employer-paid medical, dental, and vision insurance
• Flexible paid time off, so you can rest, relax, and recharge away from work
• Employee equity program
• Paid parental leave
• Paid cell phone and service
• Remote office allowance
• Professional development and development courses
• Regular manager check-ins to drive performance and career growth through Lattice

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree