Marketing Manager, PCGS

Collectors

242d • $66,000 - $85,000

About The Position

Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We grade, authenticate, vault and sell millions of record-setting collectibles, all while modernizing and digitalizing the process to further our mission of helping collectors pursue their passions. We’re always on the lookout for talented people to join our growing team. Our services span collectible coins, trading cards, Funko Pops!, video games, event tickets, autographs, and memorabilia. Our subsidiaries include PSA, PCGS, WATA, Card Ladder, Goldin, and the Long Beach Expo collectibles trade show. Since our founding in 1986, we have graded and authenticated millions of items. We employ more than 1,700 people across our headquarters in Santa Ana and offices in Jersey City, Seattle, Hong Kong, Paris, Shanghai, and Tokyo. We’re looking for a Marketing Manager to join our PCGS Marketing team. We are looking for a passionate marketer to dive in immediately and produce dynamic, multi-medium campaigns as we continue to expand PCGS’ customer base and brand recognition. PCGS aims to stay at the forefront of educational content in the collecting hobby that helps collectors collect with confidence. This individual will have a strong knowledge of not just what is important, trending, and emerging in the collecting hobby, but is a savvy marketing strategist, who can produce campaigns that work across multiple platforms, are relevant, and are on-brand. This individual understands the important role PCGS plays as an industry authority, providing thought leadership that grows the hobby, not just PCGS revenue. In a word, this individual will be versatile and able to support not only the business and our content efforts in many ways. The PCGS marketing team oversees the efforts of PCGS’ full suite of brands that also include Long Beach Expo, Collectors Corner, Certified Coin Exchange (CCE), and our international offices and submission centers.

Requirements

• 3-5 years of marketing experience.
• Bachelor’s degree in business, marketing, advertising, PR or a related field.
• Familiar with social platforms, both traditional (i.e. Facebook, Twitter, Instagram) and emerging (i.e. TikTok).
• Meticulous attention to detail with strong organizational skills to handle multiple major project timelines concurrently.
• Strong communication skills and experience working with creative teams.
• Proficient with SalesForce marketing cloud, journey building, and best practices.
• Google Adwords and Analytics Certifications preferred.
• Tech savvy, keeping PCGS on the cutting edge in terms of digital content production with expertise of tools needed to do so.
• Can showcase a background of utilizing storytelling and creativity to build campaigns that are unique for all different platforms, both traditional and emerging.
• Key understanding of branding, audience building, targeted content, native content, and trends.
• Knowledgeable for the collecting hobby and stays up on its latest trends and news.

Responsibilities

• Manage the planning and execution of PCGS marketing campaigns across social, CRM, print, and other diverse mediums to grow our customer base and maximize submissions.
• Track and analyze marketing campaign performance, providing regular reports to senior management.
• Manage our paid campaigns across Google Adwords, and industry sites including Coin Week, Coin World, and CoinAge.
• Use data-driven insights to optimize marketing efforts and achieve key performance indicators (KPIs).
• Collaborate with the PCGS Advertising team to execute contracted third-party ad placements.
• Continue to position PCGS as a best-in-class third-party authentication brand within the hobby community, with a mindset focused on educating, informing, and engaging collectors of all levels.
• Manage and mentor Marketing Coordinators in executing a regular campaign calendar that focuses on utilizing content that is diverse in genre and supports multiple areas of the business.
• Review and approve creative briefs produced by the marketing team to ensure streamlined communication and project success in collaboration with the PCGS creative team.
• Manage PCGS marketing efforts for international offices and submission centers.
• Partner with internal teams to develop and execute marketing strategies to increase engagement with existing and potential customers.
• Develop new ways to attract prospective customers.
• Remain up-to-date with changes and new features across all platforms and programs to ensure maximum effectiveness of social media strategy and implementation.
• Travel as needed to industry events to stay current on market trends and brand perception.
• Lead by example and be a champion of all company policies, including safety, attendance & security.

Benefits

• Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision.
• Additional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits.
• 401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals.
• Vacation: All salaried employees are eligible for flexible time-off.
• Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays.
• Employee Discounts: Employees receive discounts on select grading services for approved submissions.
• Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs.
• Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees