Marketing Manager - Parts and Service

CNH Industrial•Racine, WI

41d•$119,250 - $159,000

About The Position

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world. From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people - and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you're in the right place. Grow a Career. Build a Future! Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can't happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Requirements

Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
At least 10 years of experience in brand communication, marketing, or public relations.

Responsibilities

Develops and implements a marketing, branding, and promotional program to stimulate demand for CNH Parts & Services.
Establishes marketing strategies including product direction, advertising, packaging, pricing, expense budgets, profit plans and future product development to manage a product or product category's life cycle.
Plans, implements and evaluates the strategy for marketing organization brands to various distribution channels (i.e.,wholesalers, retailers, distributors).
Coordinates merchandising, promotion and commercial collaboration projects between the organization and distribution channels to increase demand for organization products and services.
Uses market research, product analysis, and customer feedback to recognize opportunities for advancing the brand across a range of products and categories.
Develops marketing plans for program implementation, monitoring and evaluation.
Provides training, education, and technical assistance to the sales force and customers.