Marketing Manager of Entertainment Games

The Upper Deck Company • Carlsbad, CA

116d

About The Position

The Marketing Manager of Entertainment Games will look forward through the product and campaign schedule, strategically plan, lead brainstorms, develop and manage the delivery of marketing campaigns and initiatives through various channels including advertising, sponsorships, events, promotions, contests, solicitations, catalogs, website updates, social media, influencer marketing, and videos. This individual must be resourceful, take initiative, have excellent communication skills, be outgoing and positive, manage time for organization and capable of leading their own team.

Requirements

• Bachelor’s degree in business, Marketing or a closely related field or equivalent experience.
• 5-6+ years of experience in marketing, social media, promotions, advertising or related areas.
• Competent knowledge of social media, including Facebook, Twitter, Instagram, Tiktok, etc.
• Competent knowledge of commonly used marketing, promotional and administrative support concepts, practices, and procedures.
• Ability to move from concepts to concrete expressions of ideas.
• Strong focus on executing overall marketing objectives and strategies.
• Knowledge of entertainment licenses including DC, Neopets, and Original IP such as Legendary and Rush of Ikorr.
• Knowledge of Table-Top Games and Trading Card Games (TCGs).
• Excellent oral and written communication skills.
• Strong interpersonal, problem solving, customer service and relationship building abilities.
• Strong organizational, editing and proof-reading skills.
• Ability to handle multiple, high priority projects with keen attention to detail.
• Ability to act as company representative and interface with internal and external parties at all levels.
• Hands on, energetic and motivated self-starter.
• Ability to travel on behalf of the company.
• Knowledge of general video creation and editing.

Responsibilities

• Strategize and implement marketing initiatives to support table-top and Trading card game (TCG) releases.
• Work closely with the events team to ensure key marketing objectives are being represented throughout various events and trade shows.
• Develop and present new, creative ideas for campaigns, product launches, events, etc.
• Work closely with brand managers, project managers, and legal team to secure necessary legal and licensor approvals for all marketing activations and materials.
• Effectively manage a marketing coordinator and interns to execute and project manager teams delivering marketing materials, including social media posts, banners, videos, etc.
• Negotiate and execute sponsorships with various licenses, sponsorships, collectors content hubs, advocates, and Certified Diamond Dealer Shops to bring brand awareness and support the marketing campaigns’ objectives.
• Prioritize campaigns and product releases allocate and manage campaign budgets.
• Develop and deliver campaign reports, evaluate ROI post campaigns and offer recommendations for improvement.
• Research and work with social influencers, bloggers and reviewers.
• Creates and maintains project flow timeline to ensure delivery of critical deadlines.
• Creates promotional card packs with relevant marketing inserts.
• Work with key distributors and stores to develop marketing programs to enhance the brand at the store level.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees