Marketing Manager (medical BU)

Midmark Corporation•Versailles, OH

About The Position

JOB SUMMARY: The Marketing Manager is responsible for driving product marketing strategies and initiatives to meet the business unit must wins and support better outcomes for all. ESSENTIAL/PRIMARY DUTIES: Serves as a steward of assigned commercialized product categories. Develops and executes marketing strategies and plans within the product segment to meet or exceed net sales, gross margin, and market share targets. Understands needs of core customers as well as emerging customers who have the potential for future growth by spending time in the field with customers and distribution partners. Leverages customer and market knowledge and analysis to identify new growth opportunities. Maintains marketing content and collateral. Establishes KPIs with supporting monitoring and reporting of achievements. Analyzes market data to inform the company about changes in market share and competitive activity for the products overseen. Provides monthly product forecasting updates for financial and operational planning. Analyzes available data inputs to recommend annual product pricing adjustments. Collaborates with upstream marketing partners to collect market intel to identify customer needs and support commercialization of new innovation by developing and executing launch plans. Creates detailed business cases for sustaining products that reference relevant data sets to justify the best business decisions via quantitative and qualitative reasoning. Plans and supports execution of marketing campaigns and sales tools. Manages vendor relationships when the product category includes OEM products. Establishes presence as the subject matter expert aligned with presentations, training, and support of internal sales team, customer experience, technical service, channel sales and marketing, and end-users. Supports strategic initiatives across responsible product categories. Sets and manages project budgets. Interfaces with operations and engineering to provide ongoing product improvements, changes, and quality updates through the lifecycle of the assigned product categories. SECONDARY DUTIES: Ensures product is commercially available and properly represented in the Midmark customer experience center. Supports business unit programs, such as design workshops, as required. Plans and participates in trade shows.

Requirements

Bachelor’s degree in business or related field
4+ years of experience in marketing or product management, or equivalent combination of education and experience
Ability to lead cross-functional teams
Strong analytical and financial skills
Proficient in understanding technical product aspects
Strong written and verbal skills; experience making presentations
Proficient in Microsoft Office applications, including Outlook, Excel, and Word
Ability to employ AI-driven analytics to gain insights into market trends, optimize campaign strategies, and improve overall marketing efficiency
Ability to leverage machine learning tools to automate data analysis and reporting, enabling more effective decision-making and resource allocation

Nice To Haves

MBA desirable
Healthcare products, medical devices or medical furniture experience preferred

Responsibilities

Serves as a steward of assigned commercialized product categories.
Develops and executes marketing strategies and plans within the product segment to meet or exceed net sales, gross margin, and market share targets.
Understands needs of core customers as well as emerging customers who have the potential for future growth by spending time in the field with customers and distribution partners.
Leverages customer and market knowledge and analysis to identify new growth opportunities.
Maintains marketing content and collateral.
Establishes KPIs with supporting monitoring and reporting of achievements.
Analyzes market data to inform the company about changes in market share and competitive activity for the products overseen.
Provides monthly product forecasting updates for financial and operational planning.
Analyzes available data inputs to recommend annual product pricing adjustments.
Collaborates with upstream marketing partners to collect market intel to identify customer needs and support commercialization of new innovation by developing and executing launch plans.
Creates detailed business cases for sustaining products that reference relevant data sets to justify the best business decisions via quantitative and qualitative reasoning.
Plans and supports execution of marketing campaigns and sales tools.
Manages vendor relationships when the product category includes OEM products.
Establishes presence as the subject matter expert aligned with presentations, training, and support of internal sales team, customer experience, technical service, channel sales and marketing, and end-users.
Supports strategic initiatives across responsible product categories.
Sets and manages project budgets.
Interfaces with operations and engineering to provide ongoing product improvements, changes, and quality updates through the lifecycle of the assigned product categories.
Ensures product is commercially available and properly represented in the Midmark customer experience center.
Supports business unit programs, such as design workshops, as required.
Plans and participates in trade shows.