Marketing Manager, LSS, Americas

KION Group • Grand Rapids, MI

168d • $85,125 - $120,000

About The Position

Dematic is seeking a strategic, customer-centric Marketing Manager to lead all marketing efforts for our Lifecycle Solutions and Services (LSS) business. This is a highly transparent and collaborative role crafted for a marketing professional who can embed deeply into the Lifecycle Solutions and Services organization, understand its unique offerings and goals, and translate them into compelling, value-driven marketing strategies and programs. This role will serve as the dedicated marketing partner for the customer service leadership team, with a focus on demand generation, brand elevation, and customer engagement. Craft and complete content strategies, campaigns, messaging, and event solutions for existing and new customers.

Requirements

• 7+ years of experience in B2B marketing, with preference for experience in sophisticated, solution-oriented industries (industrial automation, technology, or services).
• Strong content development and storytelling skills.
• Experience working directly with sales or business leaders as a marketing partner.
• Proven track record to manage campaigns from strategy through execution and reporting.
• Outstanding communication and teamwork skills.
• Ability to travel occasionally for customer visits, events, and internal meetings.
• Bachelor’s degree required. Focus in Marketing or Communications preferred.
• Experience with service marketing or post-sale customer lifecycle marketing.
• Familiarity with marketing automation and CRM tools (e.g., Salesforce, Eloqua/Marketo).
• Understanding of industrial or technical buyer personas.

Responsibilities

• Act as the primary marketing liaison for the Customer Service business.
• Attend leadership meetings, monitor customer difficulties to identify offering potential, and gain deep proficiency in the business’s revenue goals, offerings, and differentiators.
• Develop a customer-centric messaging framework that supports all stages of the buyer journey (awareness, consideration, decision, TCO, and lifecycle partnership).
• Build and lead a content strategy that includes thought leadership, case studies, videos, sales enablement, value propositions, and more.
• Craft and execute integrated marketing campaigns that drive demand and support revenue goals.
• Partner with the digital marketing, business development, and regional campaign teams to deploy targeted programs that reach the right audience with the right message.
• Collaborate with Customer Success and NPS teams to engage customers post-sale, identify advocacy opportunities, and support retention efforts through communications and lifecycle marketing.
• Build content and experiences for trade shows, industry events, roadshows, and customer briefings focusing on Dematic’s aftermarket offerings.
• Align messaging and presence to the LSS value proposition.
• Establish critical metrics to measure marketing’s impact on the Customer Service business.
• Analyze performance data to iterate and improve future strategies.

Benefits

• Career Development
• Competitive Compensation and Benefits
• Pay Transparency
• Global Opportunities

What This Job Offers

• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees