Marketing Manager - Loyalty Programs & Payments

Intelliswift Software • Newark, CA

109d • $41

About The Position

The Marketing Manager will execute the development of strategic marketing initiatives in support of acquisition growth objectives. This individual will be a subject matter expert on Canadian retail credit cards and will activate them as force multipliers for overall bank growth.

Requirements

• 4+ years of experience in managing marketing campaigns.
• Experience at major financial institutions would be a benefit.
• Completed undergraduate degree in marketing, business, commerce, or a related discipline.
• Strong communicator (in person and in writing).
• Proven ability to influence and collaborate effectively with stakeholders & partners.
• Customer champion with a desire to create the best customer experience.
• Razor sharp problem-solving skills - ability to cut through layers of noise and ask the right questions to identify relevant information, define root issues, and find creative & elegant solutions.
• Ability to keep partners on track to deliver, with the ability to prioritize effectively.
• Effective use of PowerPoint, Excel and Word.
• Curious and willing to challenge the status quo.

Nice To Haves

• Previous Analytics experience.
• Previously Loyalty experience.

Responsibilities

• Execute marketing plans/strategies for new and existing credit card customer base that are consistent with brand standards and drive measurable impact against strategic objectives.
• Manage day-to-day requirements to deliver campaigns on time with flawless execution, including planning/delivery, managing internal partners to develop creative & plans, managing stakeholder reviews/approvals & translation, incentive fulfillment.
• Superb stakeholder management skills with key partners (collaborating with Lines of Business, Vendors, T&O, etc.) throughout development of campaigns.
• Track results and outcomes of initiatives reporting to partners and executives.
• Critically review assets and provide feedback.
• Communicate key insights and relevant facts effectively to different audiences, including crafting comprehensive and compelling narratives and proposals.
• Provide support and input in developing the annual marketing plan.
• Conduct research to support the planning process, including competitive intelligence, consumer insights, market trends, and other elements.
• Monitor best practices and competitor activities, both locally & globally as well as across industries, to understand trends, forecast developments, and identify potential solutions for growth and innovation.
• Work with Legal and Compliance teams to ensure consumer-facing materials are compliant with current rules and regulations.
• Manage audit requirements: ensure appropriate approvals are documented.

Benefits

• Contract Type: T4 only
• Pay Rate: $41.38/Hour
• Location: Toronto, ON (Hybrid • 3 to 4 days/week onsite)
• Duration: 12 months

What This Job Offers

• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree