Marketing Manager (Loyalty & CRM)

Caribou Coffee Operating Company • Minneapolis, MN

251d • $75,894 - $126,490

About The Position

At Caribou Coffee we create day-making experiences that spark a chain reaction of GOOD! This is our purpose. Our team brings this to life by focusing on what's really important around here - TEAM, GUEST, BUSINESS! It's that simple. If you're ready to work somewhere you can be yourself while making an impact on your community, creating life-long relationships, and serving the best coffee around, join our herd! Apply today and be part of the ‘Bou Crew! The Marketing Manager (Loyalty & CRM) is responsible for leading strategy and execution for Caribou Coffee's loyalty program, email and mobile marketing as well as promotional campaigns. This role will be critical in driving customer engagement, retention, frequency and lifetime value across Caribou locations. This leader must be a strategic thinker with an appreciation for data analysis who is capable of managing programs with experience creating best practices and driving optimization. Working cross-functionally with marketing, digital experience, product, operations and other teams, this role will develop programs that are effective but feel personal and relevant.

Requirements

• Bachelor's degree in marketing or related field.
• 5+ years' experience in lifecycle marketing, loyalty programs, and promotional strategy, with proven results in retail and/or QSR environments.
• Strong analytical mindset—comfortable working with data to derive insights and optimize campaigns.
• Exceptional project management and cross-functional collaboration skills.
• Creative thinker who is also results-oriented, with a passion for customer experience and brand loyalty.
• Curiosity and passion for digital marketing, and willingness to keep updated with leading edge techniques.
• Self-starter with ability to manage multiple concurrent efforts with strong planning, organizational and analytical skills.
• Skilled in working with cross-functional teams to affect collaboration, resolution of issues and community building across multiple functions.
• Strong and confident presence and experience to work credibly with and influence colleagues, managers, senior level sponsors and executives.
• Demonstrates the ability to solve problems, think critically, and make timely decisions.
• Results driven, proven sense of urgency, and demonstrates strong initiative towards business needs.

Responsibilities

• Own the program strategy to drive customer retention and frequency.
• Work cross-functionally with the digital experience team on the roadmap, performance and optimization of the program.
• Leverage program intelligence for personalization and segmentation opportunities.
• Analyze performance and audit competitors to implement strategies that increase enrollment, engagement and redemption.
• Develop and execute targeted lifecycle campaigns across email, app push and SMS.
• Own calendar planning, segmentation, testing and performance analysis to ensure relevance and impact.
• Lead the strategy and deployment of promotional campaigns across channels, balancing short-term sales and long-term brand equity.
• Test and scale personalized offers, collaborating with cross-functional partners.
• Work with teams to identify actionable segments and design messaging that resonates with each audience.
• Leverage behavioral and transactional data to create dynamic, automated journeys.
• Partner closely with creative, digital experience, and marketing teams to align lifecycle efforts with broader company goals.
• Serve as the subject matter expert on loyalty and lifecycle marketing, bringing thought leadership and best practices to the organization.

Benefits

• Equal Opportunity Employment
• Accommodations for disabilities or special needs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree