Marketing Manager - Local Operations

Ace Hardware•Oak Brook, IL

57d•$130,000 - $140,000

About The Position

Ace Hardware has been serving neighbors throughout America for 100 years. Ace launched Ace Hardware Home Services and is now Bringing Helpful to Your Homeâ¢. Ace Hardware Home Services offers a wide range of residential maintenance and home repair services including plumbing, heating, cooling, electrical, handyman and painting with the signature Ace Helpful service our customers know. Helpful is what we do - and Ace is on a Mission to be the best, most trusted provider of home preservation services. As the Marketing Manager- Local Operations for Ace Home Services, you will oversee the strategy, execution and operationalizing of all marketing efforts and the development of 13+ local marketing plans for each of the Home Services Verticals. Your role will be critical in driving the growth and success of our Home Service brand, ensuring we continue to deliver innovative and effective local marketing campaigns that drive demand, grow sales, and increase awareness. You will collaborate with other Home Service business stakeholders to achieve the local marketing goals for Ace Hardware Home Services. Your thought-leadership will be critical as we integrate the Unique businesses into Ace Hardware Home Service business unit. Your insight on the local marketing needs of the respective business partners and how and when we integrate the branding will be instrumental work within the first 24-months, as well as building the foundation and operating rhythm that will be used going forward for local marketing execution within Ace Hardware Home Services.

Requirements

Bachelor's degree.
Minimum of 7 years of experience in marketing/services or a history of success in developing and executing effective business growth.
Leadership experience
Strong leadership skills with the ability to motivate and manage a team of marketing professionals.
Excellent communication skills both verbal and written with the ability to influence and persuade stakeholders at all levels of the organization.
Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions.
Knowledge of local and digital marketing; including Out of home advertising, local marketing tactics, SEO, PPC, email marketing, social media, web design, ecommerce, and CRM
Ability to work in a fast-paced, deadline-driven environment with incredible attention to detail.

Nice To Haves

Experience in franchise or a multi-unit retail marketing preferred.
Home Services experience or similar industry highly preferred
ServiceTitan experience preferred

Responsibilities

Marketing Plan Development: Develop and execute a comprehensive marketing plan that is customized to the Ace Home Services verticals (Plumbing, Electrical, Heating & Cooling).
Brand Strategy/Launch & Acquisition Integration : Personally lead the development and implementation of introducing the Ace Hardware brand across all newly acquired businesses within the next 24-months. This work will entail; agency partnership to develop launch plan, test methods on market readiness, tracking metrics & ROI on all market launch tactics. Metric for this work: Brand Consideration scores and ultimately market share growth after launch.
Agency Management: Work with the Director of Digital marketing and Ryno agency to spend annual digital investments throughout the year effectively. This work will require the integration into our customer tracking tool (Service Titan) and developing one unified scorecard we use to report leads, conversion, and efficacy of spend (monthly & annually). The deep analysis required on the efficacy of our spend and monthly accountability. Monthly reporting on the performance at each of the locations will be required.
Strategic Ownership : Strategic planning with hired marketing agencies to manage and drive accountability of the critical KPIs, holding the marketing agency and local operating companies accountable to hitting forecast, YOY growth, profitable growth, and prudent investment for local marketing tactics. Key Performance Indicators will include (but not limited to); # of leads, CPL, lead conversion, retention of customer, lifetime value, reduced atrophy.
Vendor Marketing Ambassador: Serve as the marketing czar and liaison between Ace Hardware Home Service marketing and Manufacturing partners to develop and maintain co-op programs, marketing scale and mutual efficiencies for local marketing efforts. Important to leverage the Ace purchasing power across all locations to aggregate co-op benefits across all locations.
Operations Liaison: Responsible for working with the legal and licensing teams to maintain compliance across all marketing channels including, but not limited to Truck-wraps, Google profiles, digital and print tactics as required by the state or local municipality. Work closely with the Service Titan team on all integrations required to maintain marketing effectiveness.
Local Marketing Creative Asset Manager : Work closely with the Ace creative services team, local contracted vendors and marketing specialists to create all assets to support local marketing efforts such as: Sales Builder Pro assets, Lead Aggregators, Billboards, Truck Wraps, Stickers, Biz Cards, Yard Signs, Sponsorships, Referral, Membership, Financing, Red Bow related marketing materials and any other local marketing asset used in marketing.
Budget Development : Lead the budget process for the VP of Marketing, which will require baseline budgeting with each of the 13+ verticals.

Benefits

Incentive/Commission/Bonus opportunities (Based on role / grade level)
401(k) retirement savings plan with matching company contributions, eligible on your first day!
Comprehensive health coverage (medical, dental, vision, company paid short-term disability, and long-term disability) and life insurance benefits for you and your dependents.
Warehouse Merchandise Discount!
Paid time off & paid holidays (depending on role and month of hire)
Career Growth & opportunities within several channels (Plumbing, Heating, Cooling, Electrical, Handyman, Customer Service and others). Your career at Ace is more than just a job. It's a chance to be part of something meaningful. We help locally-owned businesses thrive and make an impact in their communities.
Ace invests in every employee we hire, with a key focus on development and coaching. We offer classes, facilitator-led courses, plus a performance management approach that goes beyond the typical annual review.
Robust Employee Assistance Program, which will provide professional assistance for personal, legal, financial, work, childcare and elder care support.
Benefits are provided in compliance with applicable plans and policies.

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