Marketing Manager - Lifecycle

Kraken

126d

About The Position

As a Marketing Manager - Lifecycle focused on Consumer products at Kraken, you’ll need to be a highly-motivated, data-driven lifecycle marketer ready to own the full lifecycle strategy for driving product adoption and engagement in each of our key markets, delivering revenue upside in the process. Reporting to the Director, Lifecycle Marketing, the candidate will be a key member of the Growth Marketing team and will work closely with numerous stakeholders across the company including regional operations, marketing technology, product, data analytics, and CRM ops. This role involves working in a dynamic, fast-paced and feedback-driven environment to solve complex business problems where you will be given the opportunity to add value from day one in an incredible visible role in the organization.

Requirements

• 5+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution.
• Extensive experience building and executing complex CRM campaigns with multiple stakeholders.
• Experience with CRM tools such as Braze (ideal but not essential), and other campaign-building tools.
• A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto as a big plus.
• Strong skills in analytic tools such as Tableau, Looker, Great Plains, Big Query.
• In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do.
• Strong copywriting skills to support the building of individual campaigns.
• Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel).

Nice To Haves

• Crypto/fintech experience.

Responsibilities

• Lead the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications that drive engagement and desired behavior and outcomes.
• Help shape the formation of the lifecycle strategy for Consumer products both from a technology and marketing execution point of view.
• Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem.
• Conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend.
• Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the whole customer lifecycle.
• Be a key stakeholder in growth across the company, keeping leadership updated on the progress being made.
• Work closely with our compliance, legal, and regional operations teams to remove blockers in marketing across priority geos.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level