Marketing Manager, LIFE SCIENCES

Fujifilm • Salem, OR

404d • $101,275 - $143,325

About The Position

The Marketing Manager for Bioscience and Pyrogen Testing (BSPT) at FUJIFILM Irvine Scientific, Inc. will oversee all marketing activities related to the BSPT product portfolio. This role is crucial for driving sales growth and maintaining profitability through strategic marketing initiatives, including digital and print advertising, customer engagement, and collaboration with cross-functional teams. The manager will also be responsible for analyzing market trends and performance metrics to inform marketing strategies and enhance promotional efforts.

Requirements

• BA/BS degree in Biology, Chemistry, life sciences, or Marketing with 6+ years of experience; MBA preferred.
• 4+ years of experience in biotechnology or life sciences marketing with an MBA.
• Experience in managing people is required.
• Industry experience within the life sciences is required.
• Science background preferred.
• Proven ability to build relationships and lead cross-functional teams, including R&D, Sales, Marketing, and Operations.
• Experience in managing multiple stakeholders and resolving conflicts within teams.
• Strong understanding of sales and marketing principles with a technical background.
• Proficient in MS Word, Excel, PowerPoint, and Outlook.
• Excellent communication skills, including oral, written, and presentation techniques.

Responsibilities

• Manage the marketing of assigned product lines within the BSPT portfolio, ensuring alignment with strategic business objectives.
• Develop and execute inbound and outbound marketing strategies to drive sales growth, including e-commerce initiatives.
• Create and implement strategic marketing plans with unique positioning and messaging to meet business goals.
• Utilize customer and market research to develop effective messaging for customer acquisition and expansion.
• Collaborate with the marketing communications team to create promotional materials and sales tools.
• Develop product bundling strategies to maximize revenue across the BSPT and other Fujifilm product portfolios.
• Analyze sales and profit performance, assess promotional tactics, and recommend enhancements to achieve financial plans.
• Travel to meet with distributors/customers and attend conferences and trade shows.
• Work with distributors to improve promotional materials for specific markets.
• Report market trends and gaps to senior leadership in the US and Japan.
• Partner with technical support teams to ensure consistent marketing messaging and branding.
• Communicate marketing plans across the organization and report key success metrics and ROI.
• Represent FUJIFILM Irvine Scientific at tradeshows, seminars, and customer sites.
• Manage a growing team of global product managers.

Benefits

• Medical, Dental, Vision
• Life Insurance
• 401k
• Paid Time Off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Machinery Manufacturing
• Education Level: Bachelor's degree