Marketing Manager, Life Sciences

Informa Group Plc. • Boston, MA

2h • $68,000 • Hybrid

About The Position

We are seeking a dynamic and results-driven Marketing Manager to lead the development and execution of integrated, year-round marketing strategies for our portfolio of events. This role is perfect for a creative and strategic problem-solver who thrives in a fast-paced, collaborative environment and is passionate about delivering impactful campaigns that drive audience engagement and business growth.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–4+ years of experience in a fast-paced, deadline-driven B2B marketing role.
• Proven ability to independently manage and deliver complex, multi-channel marketing campaigns.
• Strong understanding of the full marketing lifecycle, including planning, operations, execution, marketing automation, AI-enabled tools, optimization, and budget management.
• Experience building, growing, and segmenting marketing databases.
• Deep knowledge of digital marketing (PPC, SEO, display, and paid social) and content marketing.
• Creative and strategic problem-solver who challenges conventions and brings fresh ideas to audience engagement.
• Adept at balancing high-level strategy and ROI with detailed execution.
• Highly collaborative, with the ability to build strong relationships across marketing, sales, operations, design, production, and senior management teams.
• Ability to travel to events as needed

Responsibilities

• Develop and execute integrated marketing strategies aligned with business objectives and event-specific goals.
• Create and manage detailed campaign plans, schedules, and timelines to ensure on-time delivery across all initiatives.
• Lead multi-channel demand-generation campaigns, including digital advertising, paid media, email marketing, social media, and media partnerships.
• Craft compelling, audience-specific messaging and creative for websites, email campaigns, advertising, and promotional materials.
• Leverage AI tools and prompt writing to enhance efficiency and maximize campaign performance.
• Ensure consistent application of value propositions, positioning, and brand standards across all marketing assets.
• Build and manage relationships with external partners to ensure successful marketing activations.
• Collaborate with Informa marketing leads across verticals and shared services to identify and execute partnership opportunities.
• Align messaging and strategies across Marketing, Sales, Customer Success, and Product teams to ensure consistency.
• Analyze campaign performance and marketing data to evaluate effectiveness, optimize spend, and improve ROI.
• Develop a deep understanding of target audiences and customer segments, collaborating with cross-functional teams to refine personas and tailor messaging.
• Track and report performance trends, using insights to continuously improve campaign strategies.
• Prepare and deliver regular status reports and performance updates for stakeholders, highlighting results, insights, and ROI.
• Manage marketing budgets for assigned events, including planning, tracking, and reconciliation.

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees