Marketing Manager - Lead Generation

Spinify

93d

About The Position

Spinify is the #1 Sales Gamification Platform on G2, helping revenue teams boost motivation and performance with dynamic leaderboards, competitions, real-time recognition, and AI-powered insights. We make work more engaging—and more predictable—by turning pipeline, activity, and outcomes into visible wins that teams rally around. In this role, you will own the whole marketing engine—strategy, budget, team, and MarTech. You’ll be the growth architect partnering directly with the CEO to scale pipeline, elevate our category voice, and sharpen positioning against top competitors. This is a senior, hands-on role: think strategy in the morning, launch in the afternoon. With lead generation as your top priority, you’ll be hands-on analyzing inbound activity, optimizing campaigns, and ensuring every lead is actioned.

Requirements

• Proven experience in B2B SaaS marketing with a heavy emphasis on lead generation and funnel management.
• Hands-on expertise with Google Ads, SEO/SEM, and paid social.
• Ability to define GTM strategy (brand, product marketing, demand gen); set OKRs; build and coach a high-performing team.
• Experience running marketing operations with HubSpot at the core, including attribution, lead flow, scoring, workflows, sequences and SLAs with Sales.
• Strong skills in crafting clear positioning, messaging, and narratives; shipping high-quality content, PR, customer stories, and creative.
• Experience in instrumenting reporting; tracking CAC/LTV, channel ROI, funnel health; iterating fast.
• Ability to brief, select, and manage agencies, freelancers, and tech partners to scale execution.
• Experience in project management, driving cross-functional launches with Product, Sales, and CS.

Responsibilities

• Own ARR pipeline targets via multi-channel plays (paid, SEO/SEM, social, ABM, partnerships, events, communities).
• Define GTM strategy (brand, product marketing, demand gen); set OKRs; build and coach a high-performing team.
• Run the stack (HubSpot at the core), attribution, lead flow, scoring, workflows, and SLAs with Sales.
• Craft clear positioning, messaging, and narratives; ship high-quality content, PR, customer stories, and creative.
• Monitor lead flow in HubSpot, analyze quality and conversion, and ensure leads are actioned quickly by Sales.
• Instrument reporting; track CAC/LTV, channel ROI, funnel health; iterate fast.
• Brief, select, and manage agencies, freelancers, and tech partners to scale execution.
• Drive cross-functional launches with Product, Sales, and CS; hit dates and outcomes.
• Out-market and out-position competitors, by designing campaigns, content, and experiences that make Spinify the clear #1 choice.

Benefits

• Ownership & Scope: Green-light to design the engine and the team.
• Category Momentum: Build on G2-validated leadership and strong customer love.
• Real Impact: Direct line to CEO; tight Sales/Product partnership.
• Flexibility: Remote-first, outcomes-driven culture.
• Growth: Big canvas, fast feedback loops, and budget to test and scale.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 11-50 employees