Marketing Manager, Integrated Content

X • New York, NY

207d • $96,000 - $125,000

About The Position

The Integrated Marketing Team at X drives consistent, high-impact messaging across global regions and media channels, leading SMB Marketing as a core growth initiative. We develop creative content and execute campaigns across diverse channels—including landing pages, email, search, social, webinars, blog posts, and more—to deliver results for small and medium-sized businesses worldwide. This global role, reporting to the Global Integrated Marketing Lead, is pivotal in crafting compelling creative assets and managing their execution to support high-impact marketing campaigns across all regions.

Requirements

• Bachelor’s degree required, preferably in marketing, communications, or a related field.
• 3–5 years of experience in marketing, creative development, or campaign execution, with a proven track record of delivering impactful creative.
• Expertise in crafting and optimizing creative assets across diverse media types, with a focus on website landing pages, email, social content, and blog posts.
• Familiarity with A/B testing and performance-driven creative optimization.
• Strong project management skills and attention to detail.
• Excellent collaboration and communication skills for working with cross-functional teams.
• Passion for delivering customer-focused, impactful creative content.

Nice To Haves

• Experience with SMB or B2B marketing is a plus.
• Proficiency with marketing analytics tools, AEM, HTML, CSS, JS, Eloqua, Figma, graphic design tools, animation or video editing, Salesforce, X Ads, Google Ads or other ad managers is highly preferred.

Responsibilities

• Develop and execute creative content for global marketing campaigns, focusing on website landing pages, email, social media, webinars, blog posts, and other channels.
• Oversee the end-to-end creative process, from ideation and development to execution and optimization.
• Collaborate with cross-functional teams (e.g., Demand Gen, Growth Product) to align creative with campaign goals and ensure seamless execution across regions and channels.
• Conduct A/B testing of creative assets and messaging to optimize performance and enhance campaign outcomes.
• Create and maintain tailored messaging frameworks aligned with SMB priorities and customer profiles across diverse markets.
• Analyze performance data to derive insights and refine creative and content strategies for future campaigns.
• Ensure all creative outputs meet X’s standards for quality, consistency, and effectiveness, with a focus on global scalability.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 51-100 employees