Marketing Manager, Hospitality

Vail Resorts • Torrance, CA

255d • $76,841 - $100,034 • Remote

About The Position

The Hospitality Marketing team is responsible for driving digital strategy and execution for Vail Resorts' Lodging portfolio. The Marketing Manager of Hospitality will be responsible for driving digital campaign strategy and optimizations and working cross-functionally with partners (internal & external). The ideal candidate has digital and omni-channel marketing experience, is an excellent communicator, a creative and critical thinker, has experience leveraging data to drive results, and enjoys working in a very fast-paced environment. This is both a strategic and tactical role.

Requirements

• Four-year college degree or equivalent experience required. Emphasis in marketing, business and/or communications is preferred
• 3+ years of marketing work experience. Hospitality / Travel experience a plus
• 1+ years direct supervisory experience
• Word, Excel, and PowerPoint; Google and/or Adobe Analytics experience a plus
• Excellent English language and writing skills
• High degree of organization, attention to details and level of professional conduct
• Confident, collaborative leader who is able to function optimally in a matrixed environment by leading through influence; works independently, takes the initiative and has the desire to achieve

Nice To Haves

• Copywriting and/or photography experience is preferred, but not required

Responsibilities

• Manage hospitality marketing digital/web content optimization and execution, including partnering with and gaining alignment from key stakeholders
• Work cross-functionally to achieve business goals and successfully communicate data-driven insights in a matrixed environment
• Create and distribute on-going business reporting to track performance and provide insights and optimizations from disparate data sources
• Act as a subject matter expert on the digital guest experience/UX and content across owned Hospitality websites and ecommerce platforms as well as online travel agencies
• Leverage data-driven strategy by partnering with Revenue Management and Analytics partners in developing evergreen promotional offers
• Collaborate with business partners to understand opportunities for testing, form hypotheses around digital and content improvements, then work with partners to design and execute tests that'll prove/disprove those hypotheses
• Lead project management across the Hospitality digital/web experience, reporting, and campaign launch process
• Partner with Digital Content, Operations and IT teams to make strategic updates to optimize web pages for conversion and boost online revenue while improving UX
• Manage the hospitality marketing budget and month end process to ensure alignment with forecasted budget
• Support Go-to-market process in partnership with the Hospitality Marketing team, bringing data and digital experience expertise to help lead and optimize strategy and execution
• Partner with Hospitality Operations stakeholders in driving key initiatives and supporting stakeholder communication

Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Amusement, Gambling, and Recreation Industries
• Education Level: Bachelor's degree