TP-Link Systems Inc.-posted 3 months ago
$140,000 - $165,000/Yr
Full-time • Mid Level
Irvine, CA
101-250 employees

The Marketing Manager, Growth Subscription will be responsible for driving subscription growth for our consumer electronics products, which complement our hardware offerings. This role involves developing and implementing strategies to increase customer acquisition, retention, and overall subscription revenue. The ideal candidate will have a strong background in subscription-based models, data-driven decision-making, and a passion for leveraging technology to deliver value.

  • Develop and execute comprehensive subscription growth strategies, focusing on customer acquisition, engagement, and retention.
  • Collaborate with product, marketing, and sales teams to align growth strategies with product roadmaps and customer needs.
  • Analyze customer data and subscription metrics to identify opportunities for growth and improvement.
  • Drive the development and execution of targeted marketing campaigns to increase subscription conversions.
  • Lead pricing and packaging strategies to maximize revenue and customer satisfaction.
  • Monitor industry trends and competitor strategies to maintain a competitive edge.
  • Manage partnerships and initiatives to expand subscription reach and adoption.
  • Report on KPIs related to subscription growth, including churn rate, ARPU, and customer lifetime value.
  • Bachelor’s degree in Business, Marketing, or a related field, required.
  • 5+ years of experience in subscription growth or SaaS marketing, within a technology, mobile or hardware-related company highly preferred.
  • Proven track record of developing and executing successful consumer subscription growth strategies.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams.
  • Experience with subscription management platforms and CRM systems.
  • Proficiency in data analysis tools and marketing automation platforms.
  • Fully paid medical, dental, and vision insurance (partial coverage for dependents)
  • Contributions to 401k funds
  • 15 days accrued vacation
  • 11 paid holidays
  • Bi-annual pay increases
  • Health and wellness benefits, including free gym membership
  • Quarterly team-building events
  • Free lunch Friday
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