Marketing Manager for Franchise Development

Buzz Brands - Corporate•Virginia Beach, VA

5h•Onsite

About The Position

Buzz Franchise Brands is a fast-growing, multi-brand franchise company headquartered in Virginia Beach, VA. Our portfolio includes British Swim School, Pool Scouts, Home Clean Heroes, and Wonderly Lights. We are looking for a creative, driven, and strategic Franchise Development Marketing Manager to elevate our brand stories, strengthen our franchise development pipeline, and attract high-quality prospective franchisees across all BFB brands. This is a new role and a key addition to our team. The ideal candidate is someone who thrives in a collaborative environment, is self-motivated in day-to-day execution, and brings fresh ideas to the table - balancing both creativity and analytics to make a meaningful impact. This is an in-person role, reporting to the Chief Marketing Officer.

Requirements

Bachelor’s Degree; Marketing, Communications, Business, or related field.
Minimum 4 years of marketing experience; B2B, franchise, multi-location, or agency experience preferred.
Strong writing and content development skills.
Working knowledge of SEO, paid media, landing page optimization, and digital lead generation best practices.
Experience with CRM and email automation platforms.
Ability to work on-site daily in Virginia Beach, VA.

Nice To Haves

B2B, franchise, multi-location, or agency experience preferred.

Responsibilities

Create and oversee franchise development marketing content calendar; collaborate with brand marketing teams, designers and videographers to bring stories to life.
Develop compelling content for social, email, blog/websites, PR, broker communications, and sales collateral.
Audit and refine franchise development email and nurture content within our CRM, recommending improvements that drive engagement and pipeline progression.
Develop and optimize content, user experience, and SEO alignment across franchise development websites in partnership with brand marketing team, digital teams, and external agencies.
Create and maintain broker-focused materials and ensure accurate, competitive representation on broker portals and at development events.
Partner with brand marketing teams and PR agencies to pitch franchisee stories, brand milestones, and expansion news that support franchise recruitment.
Work closely with brand marketing directors, franchise development leaders, and creative teams to align messaging and support shared strategic goals.
Track content performance, lead funnel metrics, and competitive trends to inform ongoing enhancements to franchise development marketing.
Report on campaign performance to key stakeholders across the organization.