Marketing Manager, Events

Forterra • Arlington, VA

101d

About The Position

The Events Marketing Manager is responsible for the strategic planning, coordination, and execution of Forterra’s event portfolio including major tradeshows, recruiting events, partner engagements, and executive experiences. This role brings Forterra’s brand, mission, and messaging to life through high-impact experiences that deepen engagement with customers, partners, and talent audiences. The Events and Experiential Marketing Manager ensures that all events deliver measurable business outcomes aligned with Forterra’s growth and brand objectives.

This includes developing annual event strategies, managing budgets and timelines, coordinating cross-functional teams, and continuously improving the effectiveness of Forterra’s event and experiential programs. The Manager partners closely with Marketing, Product, Talent Acquisition, and Leadership teams to ensure event experiences reflect the company’s brand standards and mission. This role reports to the Marketing Lead.

Requirements

• A Bachelor’s degree in Marketing, Communications, Business, or related field—or equivalent combination of education and experience
• 5+ years of experience in event management, experiential marketing, or tradeshow operations
• Proven success managing both large-scale industry events and smaller, high-impact experiences
• Track record of content ideation and content creation specifically for event environments
• Strong sense of spatial design, storytelling, and brand translation in physical environments
• Demonstrated ability to manage budgets, timelines, and multiple stakeholders simultaneously
• Excellent negotiation, vendor management, and communication skills
• Highly organized, detail-oriented, and able to thrive in a fast-paced, cross-functional environment
• Ability to demonstrate absolute ownership of event and tradeshow outcomes
• Experience developing and executing event strategies in the technology, defense, or robotics sectors
• Demonstrated ability to measure event performance and optimize for ROI
• Strong creative sensibility and ability to collaborate with designers, fabricators, and agencies
• Experience leading experiential activations that integrate digital, physical, and brand storytelling components

Nice To Haves

• Some experience with international events and global trade requirements desirable.

Responsibilities

• Own the execution of Forterra’s annual event portfolio and collaborate on strategy in support of marketing, recruiting, and Strategy objectives
• Lead tradeshow operations, including booth design, logistics, scheduling, staff coordination, and lead capture, ensuring every presence maximizes visibility and ROI
• Collaborate cross-functionally with Marketing, Strategy, and Talent teams to align event content, messaging, and deliverables with company priorities
• Manage vendor and partner relationships, including contract negotiation, production oversight, and budget adherence
• Oversee on-site execution to ensure flawless delivery and consistency across all events, from executive receptions to large-scale tradeshows
• Measure and report event performance, synthesizing data and feedback to improve processes, engagement, and overall event impact year-over-year

Benefits

• Premium Healthcare Benefits: Three plan options, including an HSA-eligible plan, with Forterra covering 80% of the plan premium for you and your dependents.
• Basic Life/AD&D, short and long-term disability insurance plans 100% covered by Forterra, plus the option to purchase additional life insurance for you and your dependents.
• Extremely generous company holiday calendar including a winter break in December.
• Competitive paid time off (PTO) offering 20 days accrued per year.
• A minimum of 7 weeks fully paid parental leave for birth/adoption.
• A $9k annual tuition reimbursement or professional development stipend.
• Fully stocked beverage refrigerators with all the Celsius your little heart desires.
• 401(k) retirement savings plan, including traditional, Roth 401(k), and after-tax deferral with company match up to 4%.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees