Marketing Manager, Events

Formlabs•Somerville, MA

4h•Onsite

About The Position

The Marketing Manager, Events is based at Formlabs’ global headquarters in Boston, where the company was founded and where most of our teams are located. From HQ, this role works closely with Sales, Marketing, Product, Design, and Leadership to shape how Formlabs shows up on some of our most important stages. This role owns the strategy, planning, execution, and performance of a portfolio of events, with a strong focus on key trade shows and Formlabs-owned events. Formlabs participates in approximately 20 trade shows annually, ranging from 10×10 booths to large-format exhibits of 150+ square feet, while continuously bringing new products and applications to market. You will independently define and execute event programs, collaborate across functions to achieve clear objectives, and continuously improve how our experiential marketing efforts support the business.

Requirements

Bachelor’s degree in Marketing, Communications, or a related discipline
8+ years of experience in event marketing, including owning and executing complex B2B trade show and event programs
Proven experience managing multi-event portfolios with booths ranging from small (10×10) to large-format (150+ sq ft), including planning, execution, and reporting
Experience supporting product launches and evolving product portfolios through events, ensuring effective market positioning
Strong project management skills, highly organized, and able to manage multiple projects, resources, budgets, and onsite personnel under tight deadlines
Excellent communication skills — written, oral, and cross-functional collaboration, including partnering effectively with Sales, Product, and Marketing teams
Data and metric-driven, with the ability to draw insights from event and marketing data to optimize outcomes
Creative, innovative, and proactive — able to identify new opportunities and think outside the box to improve event experiences
Confident, friendly, and dynamic personality, able to serve as a brand ambassador at events
Comfortable traveling ~25% of the time to attend events, oversee execution, and support onsite teams

Responsibilities

Own a portfolio of various trade shows, from 10×10 booths to 150+ sq ft exhibits
Develop and execute plans to achieve event objectives, ensuring milestones are met and outcomes are delivered
Lead end-to-end event planning and execution, including pre/post-event campaigns, staffing, booth management, and internal enablement for demos and presentations
Collaborate with the design and marketing teams to ensure event presence effectively represents the brand and showcases our growing product portfolio
Manage budgets, contracts, vendors, and logistics, optimizing spend and operational efficiency across multiple event formats
Serve as a visible brand ambassador, building relationships with customers, partners, and prospects onsite
Gather and analyze event performance insights, using learnings to continuously improve formats, messaging, and attendee experience
Collaborate across Sales, Product, Design, and Marketing teams, providing recommendations and influencing decisions to maximize event impact
Responsible for ordering and tracking event inventory including collateral, giveaways, etc.
Travel as needed (~25% of the time) to attend events, oversee execution, and support onsite teams