Marketing Manager, Events

SIG SAUER Careers•Newington, NH

About The Position

The Marketing Manager, Events is responsible for developing, managing, and executing hosted brand events such as Camp Legion, Chalk, and other immersive experiences that strengthen the SIG SAUER brand and grow customer engagement. They lead event planning, logistics, and onsite execution to ensure every activation delivers a premium, on-brand experience aligned with company objectives. Serving as a key liaison across departments and external vendors, the Marketing Manager, Events ensures seamless operations, budget oversight, and consistent delivery of high-impact experiences that showcase SIG SAUER’s products, culture, and community. This position requires 5-7 years of events and hospitality experience and 2 years of leadership experience. The Marketing Manager, Events collaborates with Compliance, Product Management, Brand Management, Program Management, Sales, and Marketing.

Requirements

Bachelors degree in Marketing or Hospitality, 5-7 years of experience in events and 2 years of leadership experience.
Experienced in event logistics coordination, event structure and layout planning, vendor sourcing, budget tracking, onsite support, partner support, and data collection experience all required.
com, Microsoft Office Suite, Event Registration platforms (cvent) required.
Must be able to clearly, concisely, and accurately convey ideas and information to others, both verbally and in written form.
Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
Ability to meet tight deadlines and manage multiple projects simultaneously.
Ability to prioritize tasks, work independently, and meet deadlines in a fast-paced environment.

Responsibilities

Partner with Director, Experiential Marketing and internal stakeholders to define goals, strategies, and creative direction for hosted brand experiences.
Continuously refine event formats to maximize customer impact, brand visibility, and operational efficiency.
Lead the design and development of brand-driven events (e.g., Camp Legion, Chalk, etc.) to deliver immersive customer and community experiences.
Organize pre-planning meetings, staff assignments, product allocations, accommodations, evening activities, and hospitality elements.
Manage onsite execution including setup, customer flow, product demos, brand activations, and experiences.
Travel to hosted events to oversee logistics, staff, and customer engagement.
Collaborate with Compliance, Product Management, Brand Management, Program Management, Sales, and Marketing to ensure operational requirements and brand objectives are met.
Source, negotiate, and manage agreements with hotels, caterers, rental companies, and other vendors to ensure cost efficiency and service quality.
Build and maintain strong relationships with external partners to support long-term brand event success.
Collect guest and staff feedback to evaluate event success and identify opportunities for improvement.
Provide post-event reports and recommendations, implementing best practices to enhance future brand activations.
Oversee event budgets, including purchase orders, invoices, and expense tracking.
Monitor and control costs to ensure alignment with allocated budgets while maintaining premium brand standards.
Manage and implement event frameworks, SOPs, and templates to ensure consistency and efficiency across the hosted events program.
Travel frequently to support hosted events, trade shows, and cross-site activations.
Flexibility to work evenings and weekends as required during event periods.
Listen to the needs of employees, ensuring that all employees within the team have the tools or resources necessary to be successful.
Develop the workgroup as a team, fostering a team environment of problem-solving and continuous improvement.
Coach and mentor employees in a way that fosters two-way communication and will develop a best-in-class team.
Engage in the performance management process, providing clear, timely, and constructive feedback to employees.
Ensure appropriate documentation is in place for employment related concerns.
Coordinate team training and development opportunities as needs are identified.
Provide opportunities to grow the team’s skillset and talents.
Participate in the employee interview process.
Identify and select the most highly skilled candidate for the team.
Develop a successful onboarding plan for new talent that will successfully assimilate them into their role, and the organization.
May lead and actively volunteer for Continuous Improvement projects/tasks.
Participate on problem solving teams for driving to root cause of internal and external quality failures, particularly related to prevention of customer escapes.
Participate in and sustain 5S Standards.
Must follow all required Safety and ISO procedures.
Miscellaneous duties as assigned.