Marketing Manager (Events/Customer Programs)

Cengage Group

5d • $67,000 - $87,100

About The Position

The Regional Events & Field Marketing Manager supports the planning and execution of regional events and field marketing initiatives that drive awareness, engagement, and demand for Cengage and its products. This role may support multiple international regions and focuses on delivering high‑quality events while also enabling regional sales teams through rapid customization of approved, templated marketing and sales materials. The role partners closely with regional Sales, Marketing, and GTM teams, as well as external vendors, to deliver localized, market‑relevant experiences that align with global strategy and brand standards.

Requirements

• Working knowledge of event marketing and field marketing concepts, including event planning, coordination, and on‑site execution.
• Experience supporting field or sales‑adjacent marketing activities, including customization of templated marketing or sales materials.
• Ability to manage multiple workstreams across events and field support, resolving issues and prioritizing urgent, time‑sensitive requests - to a high standard.
• Strong organizational skills and attention to detail, including managing timelines, vendors, budgets, and logistics across regions.
• Strong written and verbal communication, with the ability to collaborate effectively with internal teams and external partners.
• Ability to apply judgment to assignments of moderate complexity within established guidelines and procedures.
• Bachelor’s degree in Marketing, Communications, Business, or a similar area, or equivalent professional experience.
• Typically requires 2+ years of relevant experience in event marketing, field marketing, or a related area.
• Local language skills: [Insert required or preferred language proficiency based on region(s) supported]

Responsibilities

• Deliver assigned aspects of regional marketing events, including conferences, webinars, field events, sponsored events, and hosted experiences, in alignment with defined goals and strategies.
• Participate in developing event concepts, identifying target audiences, and agreeing appropriate themes, formats, and venues for regional markets.
• Support decisions around event participation, including which events should be supported, who should attend, how Cengage is represented, and what activities occur on‑site.
• Coordinate event logistics, including booking, travel, hospitality, amenities, shipping, and on‑site execution across one or more regions.
• Support event production activities, including vendor coordination, staffing, equipment rentals, and oversight of operations during live and virtual events.
• Prepare, track, and monitor event budgets and MQL / conversion outcomes, ensuring spend aligns with approved plans, and that event leads and follow‑ups are tracked in SFDC.
• Provide field marketing support to regional sales teams, including quick‑turn customization of approved, templated materials (e.g., presentations, one‑pagers, emails, event follow‑ups) to support regional selling moments and events.
• Ensure all customized materials remain aligned with global brand, messaging, and legal guidelines, flagging requests that fall outside approved frameworks.
• Deliver assignments requiring independent judgment while operating within defined procedures and under regular supervisory review.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 501-1,000 employees