Cents-posted 3 months ago
$95,000 - $120,000/Yr
Full-time • Mid Level
New York, NY
51-100 employees

The Marketing Manager, Engagement & Retention implements strategy, execution, and optimization of marketing campaigns focused on driving operator engagement, retention, and business growth. You'll be a strong voice on the marketing team, collaborating cross-functionally to ensure campaigns align with Cents' mission and growth goals. You'll obsess over the operator journey, developing personalized campaigns that help small business owners succeed while building lasting relationships with the Cents platform. This role is ideal for someone who thrives in a fast-paced startup environment and is passionate about empowering entrepreneurs through technology.

  • Develop and optimize email marketing strategies, overseeing calendar, segmentation, personalization, and A/B testing
  • Collaborate with product marketing, content, and design teams to create nurture campaigns
  • Partner with product marketing and demand generation to optimize targeting and messaging
  • Own end-to-end lifecycle campaign programs from conception through execution
  • Map the complete operator journey and identify drop-offs, gaps, and improvement areas
  • Execute comprehensive quarterly A/B testing plans to improve the customer journey
  • Optimize onboarding flows, automations, and cross-channel touchpoints
  • Analyze campaign performance and suggest strategic adjustments to maximize impact
  • Own social media strategy and execution as part of broader go-to-market initiatives
  • Develop social media campaigns supporting lifecycle marketing objectives
  • Identify growth opportunities based on market trends and operator behavior
  • Lead planning and execution of key marketing initiatives across multiple teams
  • Work with Product, Customer Success, Sales, and Operations for integrated campaign execution
  • Analyze data to maximize email performance for acquisition, conversion, & growth
  • Proof and QA campaigns to ensure error-free execution and ideal user experience
  • Ensure compliance with marketing regulations (CAN-SPAM, TCPA, CCPA)
  • Stay updated on B2B SaaS marketing trends and best practices
  • Identify opportunities to optimize operator experience and drive business growth
  • 3-5 years email marketing or lifecycle marketing experience with proven track record in B2B SaaS
  • Strong background in email marketing: campaign strategy, segmentation, A/B testing, optimization
  • Multi-channel marketing experience including email, social media, and on-site optimization
  • Proven ability owning campaign programs from conception through execution
  • HubSpot expertise strongly preferred - marketing automation, workflows, and reporting
  • Experience with Iterable, Marketo, Figma, Asana, Google Workspace, analytics platforms
  • Understanding of lifecycle metrics: engagement rates, retention, churn, expansion
  • Knowledge of regulatory requirements (CAN-SPAM, TCPA, CCPA)
  • Copywriting skills
  • HTML/CSS knowledge
  • High-growth SaaS startup experience
  • B2B marketing or go-to-market strategy background serving small business customers
  • Account-based marketing (ABM) experience and strategy development
  • Social media marketing and go-to-market campaign development experience
  • Experience with AI frameworks and tools for lifecycle marketing optimization, including predictive analytics, machine learning-driven segmentation, & automated personalization
  • Familiarity with vertical SaaS business models and customer success strategies
  • Passion for Cents' mission and commitment to empowering small business owners
  • Competitive salary
  • Equity
  • Unlimited PTO and paid holidays
  • Remote-first with offices in New York City and San Francisco
  • Health benefits, including medical, dental, vision, mental health support, parental leave, life and AD&D insurance, and disability
  • 401(k)
  • Work-from-home and commuter benefits
  • Laundry allowance to support our customers’ businesses
  • Comprehensive training, learning, and development programming
  • Access to hundreds of discounts and rewards from renowned vendors, including deals on health & wellness, travel, dining, auto insurance, and so much more!
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