Marketing Manager, Energy & Collaborations

Guayaki Yerba Mate, SPC•Los Angeles, CA

65d•Hybrid

About The Position

We're looking for a Marketing Manager, Energy & Collaborations to oversee the creation of high-impact, buzz-worthy moments, drive cultural relevance, and manage specialized, limited-edition collaborations for the Yerba Madre brand. This person has a strong pulse on culture and translates trends into actionable programs that ladder into Yerba Madre's values and goals. As the Marketing Manager, Energy & Collaborations, you will manage and execute the strategy for key cultural activations and collaborations that earn attention and build brand relevance. You will identify and develop both small- and large-scale opportunities that create brand heat. This role reports to the Director, Sponsorship, Earned, Integrated Marketing and is hybrid (2-3 days/week) in Los Angeles.

Requirements

Detail Orientation & Execution: Strong organization and follow-through; able to manage multiple projects with a solutions-focused, get-it-done approach.
Cultural Curiosity: Actively tracks trends, communities, and cultural voices across categories and translates insights into action.
Creative Project Management: Experience guiding creative teams and partners to turn strategy into clear, high-quality deliverables.
Collaboration: Skilled at building trust and working inclusively with internal teams and external partners to achieve shared goals.

Responsibilities

Launch Moment Strategy & Execution: Lead the planning and execution of buzz-worthy campaigns and launch moments that generate earned conversation and social engagement; drive timelines, cross-functional alignment, and activation logistics.
Cultural Partnerships & Collaborations: Source, evaluate, and manage culturally relevant collaborations and one-off partnerships that align with brand values and objectives and build brand heat.
Merchandise Program Management: Oversee strategy, design, production, and distribution for merchandise programs; manage vendors, ensure quality, and align drops with cultural moments and product launches.
Creative Sourcing & Ideation: Partner with the Director to brief creative agencies and freelance partners; serve as project lead through concepting and development to deliver high-quality work.
Visibility & Amplification: Collaborate with PR and Social to create amplification plans for launch moments and collaborations, maximizing visibility across relevant channels.
Budget & Reporting: Track project budgets and provide timely reporting and insights to the Director.