Marketing Manager, Dental

Formlabs•Somerville, MA

About The Position

About Formlabs: Do you want to change how the world creates? At Formlabs, we’re building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we’re helping everyone design, prototype, and manufacture faster than ever before. We’re a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things. If you’re ready to shape the future of fabrication, come build it with us. Your Impact: We’re looking for a Dental Marketing Manager to drive market adoption of our 3D printers, as well as related accessories and materials in the dental industry. You will manage the overall go-to-market strategy across the company, through core messaging and positioning, new product launches, content creation, sales enablement, analytics, and understanding of the market and competition. You will be responsible for executing dental marketing campaigns, managing digital content and channels, and enabling both our channel partners and direct sales team. You'll have the opportunity to elevate our dental business by bringing your marketing and project management expertise and working cross-functionally with an established team to make a visible impact.

Requirements

3+ years of experience in a product marketing, marketing manager, or product management role at a B2B hardware or software company
Detail-oriented with a track record of excellence in project management
Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages
Experience with digital and traditional marketing channels
Successful in collaborating with sales and marketing teams to create product training material, including value propositions and differentiation
A creative mindset with a passion for designing innovative customer campaigns
Passionate about technology and interested in 3D printing
Proven ability to work independently and cross-functionally to complete projects
Strong bias for action and ability to execute quickly
Proactive, solution-driven, and able to anticipate challenges
High level of initiative and strong business judgment; comfortable solving strategic problems in real time

Nice To Haves

Experience working in the dental or medical industry.
A technical, STEM, or life sciences background is a plus

Responsibilities

Bring new dental hardware, software, and materials products to the market
Nurture existing products by executing changes in marketing and positioning
Connect market and technology trends with Formlabs’ products to build product positioning and messaging for dental industry personas and use cases
Partner with leadership to shape and execute the dental marketing strategy
Regularly track and assess competitors, and adjust Formlabs’ product marketing accordingly as the industry situation changes
Own the content and strategy of the Formlabs Dental website
Develop high-impact content including case studies, workflow videos, website copy, sales enablement materials, and customer stories
Execute and optimize email, social media, and broader digital and traditional marketing campaigns
Promote and demo Formlabs products at conferences, trade shows, events, and to analysts and potential customers
Collaborate with dental professionals, key opinion leaders (KOLs), and industry experts
Work cross-functionally with content, creative, events, sales, product teams, as well as dental professionals and industry experts to align marketing efforts
Enable direct sales teams and channel partners with marketing assets and co-branded campaigns
Track, analyze, and report on the performance of dental marketing initiatives to inform future investment