Marketing Manager (Demand Generation)

Tractor Zoom•West Des Moines, IA

42d•Hybrid

About The Position

We are committed to helping leaders in agriculture make data-driven decisions when it comes to buying, selling, financing, and insuring heavy equipment. Tailored to each business’ unique needs, the Tractor Zoom solution suite utilizes data and technology to impart equipment insights that are honest, accessible, and actionable. We empower Farm Credit Associations, Farm Service Agencies, banks, equipment dealerships, auctioneers, and farmers, and fuel their growth. We are seeking a motivated and detail-oriented Marketing Manager (Demand Generation) to serve as a key partner to our Director of Marketing. This mid-level role is perfect for a marketing professional with 5–8 years of experience who thrives at both rolling up their sleeves and keeping complex projects aligned across the business. You’ll be the operational lead for demand generation - managing campaigns, executing paid programs, ensuring marketing automation workflows are humming, and aligning marketing activities to pipeline goals. This role offers strong growth potential, providing a clear pathway to future leadership opportunities.

Requirements

Bachelor’s degree in marketing, business, or other related fields.
5–8 years of experience in B2B marketing, with a strong focus on demand generation, campaign execution, or paid media.
Proven ability to manage multi-channel campaigns that deliver measurable business results (MQLs, SQLs, pipeline impact).
Strong project management and organizational skills; you can juggle multiple priorities without dropping the ball.
Hands-on experience running paid media campaigns (Google Ads, LinkedIn Ads) and managing campaign budgets.
Proficiency in HubSpot and a solid understanding of how to leverage automation for demand gen success.
Must be located in Iowa.

Nice To Haves

Familiarity with project management systems like JIRA, Monday.com, or Asana.
Experience in the agriculture industry or adjacent sectors.
Experience collaborating with external agency or contractor partners.

Responsibilities

Campaign & Project Orchestration: Serve as the central hub for the marketing team by managing timelines, deliverables, and execution across integrated campaigns. You’ll keep a cross-functional team on track, on time, and on budget.
Paid Media Execution & Optimization: Own the day-to-day execution of paid media channels (Google Ads, LinkedIn Ads, etc.), managing budgets and reporting performance. Partner with the Director of Marketing on long-term paid strategy.
Marketing Automation & Lead Nurturing: Collaborate with our Demand Generation Specialist to design and implement HubSpot workflows, lead scoring, and nurturing programs. Ensure programs support pipeline goals and align with sales.
Performance & Analytics: Track, analyze, and report on campaign performance. Translate data into actionable insights and recommendations to improve ROI.
Cross-Functional Alignment: Work closely with content, product, and sales to ensure a consistent message and smooth customer journey from first touch to deal close.
Other duties as assigned.