Marketing Manager, Data Product

Stryker•Mahwah, NJ

20d•Remote

About The Position

The Marketing Manager, Data Product will be responsible for transforming our data into a high-value commercial asset within the medical technology space. This role goes far beyond traditional data analysis — we are seeking someone who has successfully monetized data products, partnerships, or digital health solutions in a regulated healthcare environment. The ideal candidate will architect and execute our data monetization strategy, optimize data flow across the JR ecosystem, and drive cross-functional alignment to develop commercially viable data offerings and value-based data partnerships. This individual will champion the business value of data, ensuring it becomes a growth engine for the organization.

Requirements

Bachelor's degree required
8+ years of work experience required

Nice To Haves

5+ years medical device or marketing/sales experience preferred
Masters Degree preferred
Experience with data-driven marketing strategies, including analytics, segmentation, and insight generation preferred
Familiarity with data science concepts, digital health platforms, or enterprise data architecture is preferred
Experience launching or scaling data products, digital platforms, or AI-powered tools in healthcare or medtech preferred
Ability to translate technical capabilities into commercial value propositions for internal and external stakeholders preferred
Strong cross-functional leadership skills with experience influencing technical, legal, clinical, and commercial partners preferred

Responsibilities

Conduct and apply competitive and market analysis to shape strategy and anticipate future competitors.
Monitor market activity, penetration, and performance vs. competitors to guide business decisions.
Build and maintain KOL relationships, translating insights into marketing and product strategy.
Develop and execute strategic plans, annual marketing plans, and product launch strategies.
Align marketing strategies with enterprise digital transformation and data innovation goals.
Drive customer segmentation, targeting, and positioning for data products and AI-enabled solutions.
Define and communicate compelling value propositions for data platforms, predictive tools, and healthcare analytics.
Leverage customer feedback, usage patterns, and CLV insights to improve offerings and engagement.
Partner with clinical operations to develop evidence generation strategies and real-world data studies.
Collaborate with technical, sales, and digital teams to co-create platforms, go-to-market strategies, and enablement tools.
Lead sales enablement efforts through playbooks, training, and data literacy initiatives.
Manage pricing strategy for data products, subscriptions, and APIs to balance value and competitiveness.
Track performance metrics for adoption, utilization, revenue growth, and customer engagement.
Respond to shifts in market dynamics by adapting strategy, positioning, and resource allocation.
Build thought leadership and brand credibility in medtech data and AI innovation.