Director, Data Protection Product Marketing

Hewlett Packard Enterprise • Spring, TX

3d • Hybrid

About The Position

As a Director of Data Protection Product Marketing, you will lead the go-to-market strategy for HPE’s data protection and cyber resilience portfolio, including disaster recovery, ransomware resilience and recovery, and data protection platforms. You will define portfolio-level positioning, messaging, and launch plans, working closely with product management, sales, demand generation, and field teams to accelerate pipeline growth, revenue, and market adoption. This role combines strategic leadership with hands-on execution and strategic partner management. As a senior marketing leader, you will manage and develop a team of product and technical marketers while also acting as a player/coach, directly contributing to high-impact initiatives such as major launches, executive messaging, competitive positioning, and analyst engagements.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 12+ years of experience in product marketing in enterprise infrastructure, cybersecurity, or cloud services.
• Experience in storage and data protection highly preferred.
• Proven experience leading and developing product marketing teams at a senior level.
• Demonstrated ability to operate effectively as both a strategic leader and a hands-on contributor.
• Acknowledged mastery of marketing principles, practices, tactics, and tools.
• Strong understanding of enterprise infrastructure hardware and software, data protection, security, and hybrid cloud environments.
• Proven ability to develop and execute go-to-market strategies that drive measurable business outcomes.
• Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear customer value.
• Strong analytical, project management, and budget management skills.
• Ability to build, manage, and influence cross-functional and virtual teams.
• Strong influencing, negotiation, and consensus-building skills.
• Ability to interface effectively with all levels of management and functional disciplines.

Responsibilities

• Product Positioning and Messaging: Define and own clear, compelling positioning and value propositions for HPE’s data protection and cyber resilience offerings. Develop and maintain messaging frameworks aligned to target personas, industries, and use cases, clearly articulating HPE’s differentiation in security, resilience, and recovery.
• Go-to-Market Strategy: Lead the development and execution of integrated go-to-market strategies for new and existing offerings. Partner with product management, engineering, sales, and demand generation teams to align marketing plans with product roadmaps and business priorities.
• Portfolio and Launch Leadership: Own customer-facing launch and lifecycle execution, including messaging, content, enablement, and field readiness, and serve as the marketing lead for priority launches and strategic initiatives.
• Content and Narrative Development: Guide and contribute to the creation of high-impact marketing assets, including value propositions, executive presentations, solution briefs, whitepapers, case studies, blogs, videos, and keynote-level messaging. Ensure consistency and quality across all customer- and sales-facing materials.
• Market Research and Competitive Analysis: Lead market and competitive analysis efforts to identify trends, customer needs, and competitive threats. Translate insights into actionable recommendations for positioning, messaging, and go-to-market strategy.
• Public Relations and Analyst Relations: Own PR and analyst relations for the data protection and cyber resilience portfolio. Drive consistent external messaging across press, analyst briefings, and industry engagements. Align PR and AR with go-to-market priorities to amplify launches, thought leadership, and customer proof points.
• Customer Advocacy: Collaborate with customer success and field teams to identify, develop, and promote customer success stories. Incorporate customer feedback to refine messaging and influence product strategy.
• Sales Enablement: Partner closely with sales leadership and go-to-market teams to help develop enablement tools such as battle cards, sales plays, training materials, and objection-handling guides. Ensure sellers are equipped to confidently position HPE solutions in competitive and complex customer environments.
• Team Leadership and Development: Lead, coach, and develop a team of product marketing and technical marketing professionals. Establish priorities, operating rhythms, and performance expectations while fostering a culture of accountability, collaboration, and continuous improvement.
• Measurement and Optimization: Define success metrics and track performance using closed-loop analysis, including pipeline contribution, campaign effectiveness, and adoption metrics. Continuously optimize programs based on data and market feedback

Benefits

• Health & Wellbeing We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
• Personal & Professional Development We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
• Unconditional Inclusion We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

What This Job Offers

• Job Type: Full-time
• Career Level: Director