Marketing Manager - Cross Business Engagement

T. Rowe Price•Owings Mills, MD

62d•$94,500 - $201,000•Hybrid

About The Position

This newly created role is pivotal in driving substantial growth for Global Distribution through deeper integration of our Individual Investor (II) and Retirement Plan Services (RPS) experiences and channels. Your role will be instrumental in developing participant sub-segmentation strategies, creating compelling offers, and building low-friction experiences to create significant value for our clients (Retail Investors, participants, Sponsors and Advisors) and our firm. You will have the opportunity to learn and grow by working closely with the II and RPS leadership teams. The role offers a platform to develop skills in market segmentation, offer development, and channel integration strategies. Successful candidates will demonstrate strategic thinking and the ability to translate business goals into actionable marketing plans. A data-driven mindset, excellent communication skills, and the ability to influence across organizational boundaries are essential. This is an exciting opportunity for individuals who are passionate about strategic marketing, data-driven decision-making, and cross-functional collaboration.

Requirements

Bachelor's degree in marketing, Business or related field or the equivalent combination of education and relevant experience AND
5+ years of total relevant work experience
Proven experience in financial services marketing, preferably with knowledge of both retirement plans and retail investment services
Strong strategic thinking with the ability to translate business goals into actionable marketing plans
Experience developing cross-channel acquisition strategies and customer journey mapping
Data-driven approach with ability to leverage analytics to inform targeting and measure effectiveness
Excellent communication skills and ability to influence across organizational boundaries
Experience with financial wellness and education marketing in a retirement context

Nice To Haves

Experience working on new capabilities in a medium to large sized corporate setting
MBA

Responsibilities

Program Alignment with RPS Stakeholders: Align cross-functional teams on partnership scope, prioritized deliverables, and resource allocation
Identify and partner with cross-functional teams to resolve integration barriers between channels
Articulate value propositions for deeper II-RPS integration and package data to demonstrate results
Ensure regulatory compliance across all initiatives
Develop win-win strategies that balance client needs, TRP business objectives, and Plan Sponsor/Advisor priorities
RPS Participant Sub-Segmentation Strategy: Develop targeted segmentation strategies that serve both II and RPS business objectives
Identify high-value participant populations across key demographics and plan types
Define and activate marketable audiences to drive cross-channel engagement
Establish data access protocols between II and RPS platforms
Offer Development and Execution: Evolve and expand consultation offers to broader RPS participant segments
Create compelling offers tailored to identified participant sub-segment needs
Integrate marketing initiatives within existing RPS channels
Maintains records of key performance indicators/measurements that measure offer effectiveness and analyzes the data
Low Friction Account Opening Process: Partner with CX peers to evaluate and develop streamlined account opening journeys for cross-over clients from RPS to II
Enhance rollover and cross-over digital experiences that create seamless transitions between participant and retail investor journey
Re-onboard cross-over clients to strengthen positioning of firm as a trusted partner across both retirement planning and broader investment needs

Benefits

Competitive compensation
Annual bonus eligibility
A generous retirement plan
Hybrid work schedule
Health and wellness benefits, including online therapy
Paid time off for vacation, illness, medical appointments, and volunteering days
Family care resources, including fertility and adoption benefits

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