Marketing Manager, Copywriter

Sinch • Atlanta, GA

2h • $75,200 - $94,000 • Remote

About The Position

Sinch is seeking a marketing copywriter to join our North America account-based
marketing team and support the Mailgun product line. In this role, you will be
responsible for owning content projects across various marketing channels, not
just executing assigned writing tasks. You will own and manage the creation of
content for marketing initiatives by creating content that builds awareness,
engages target audiences, and generates demand.

Working as part of the regional marketing team, you will collaborate closely
with product marketing, product led growth (PLG) team, campaign managers, and
designers to ensure our messaging is consistent, effective, and aligned with the
Sinch and Mailgun brand voice. This is a role for a detail-oriented writer who
is eager to learn and contribute to a fast-paced, global team.

Requirements

• 5-7 years’ experience in B2B tech copywriting, content marketing, or a related role, ideally within B2B tech or SaaS.
• Experience strategically positioning products.
• Must be a proactive, self-starter, able to work in a fast-paced environment while being a team player.
• A portfolio of writing samples showcasing your ability to write for different formats and audiences.
• Exceptional writing, editing, and proofreading skills with strong attention to detail.
• Ability to translate technical concepts into human-centered language.
• Solid understanding of content marketing principles and demand generation.
• Ideally understand the email market and competitive landscape.
• Strong organizational and communication skills, with an ability to manage multiple projects.
• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field is preferred.

Responsibilities

• Develop and write high-performing copy across the entire customer journey.
• Partner with marketing managers and cross-functional teams to define a cohesive content strategy and translate objectives into deliverables for the Mailgun target audience.
• Proofread and edit content to maintain high standards of quality, clarity, and style guide alignment.
• Manage the content development lifecycle from initial brief through creative review and final approval.
• Analyze content performance and use data to make recommendations for optimizing messaging and strategy.
• Develop and maintain a library of marketing content and assets.
• Independently research industry trends to proactively pitch and develop new content ideas.

Benefits

• STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
• CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
• SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
• TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
• PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
• WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.
• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager