Marketing Manager (Content & Social Focused)

Team 201•Chicago, IL

About The Position

This role drives creative, content, and growth marketing efforts for a portfolio of small to mid-sized clients. You’ll work hand-in-hand with client stakeholders and the Team 201 creative crew to ensure campaigns are imaginative, socially resonant, and driven by performance. Your mission: elevate brand voice, grow organic reach, and push creative boundaries — all while delivering real growth — for Team 201 and our clients. We’re looking for someone who blends strong creative instincts, organic social media expertise, and growth marketing savvy, and who understands how AI tools are transforming how marketers ideate, iterate, and scale.

Requirements

5+ years in creative/content marketing, agency or client side, with strong portfolio of social + organic growth work
Deep experience creating visuals + copy for social, blogs, emails, video, long-form and short-form content
Proficiency with AI-enabled content tools (e.g. ChatGPT, Jasper, generative prompts) and willingness to experiment
Strong command of organic social media best practices — platform trends, formats, engagement tactics
Experience with analytics tools (GA4, native social analytics, content platforms) and translating data to action
Comfortable running tests, iterating creative, and optimizing content performance
Experience managing client relationships and communication
Working knowledge of project management tools (Jira, Wrike, Asana, ClickUp)
Familiarity with marketing stack tools (CMS, email tools, basic SEO, marketing automation)
Excellent presentation, storytelling, and editing skills

Responsibilities

Creative Content & Social Leadership Drive content strategy — from concept through execution — across blogs, landing pages, social, email, video, and campaigns.
Own organic social media for client accounts: ideate, write, schedule, monitor, and optimize creative posts that spark engagement and build community.
Use AI-assisted tools for brainstorming, draft generation, and optimization, while ensuring brand voice, nuance, and originality remain human.
Maintain and evolve content calendars, ensuring consistency, creativity, and alignment with client brand strategy and growth goals.
Review, edit, and polish content produced by team members or freelancers to ensure excellence in tone, clarity, and impact.
Collaborate with designers, developers, and paid media counterparts to integrate content and visual storytelling.
Growth & Performance Marketing Use organic growth levers (SEO, social, content amplification, community) tied to growth goals.
Test creative hooks, messaging variations, social formats (reels, carousels, short video, stories) to drive virality and scale.
Monitor content analytics and social metrics; translate data into strategic insights and optimizations.
Lead experiments (A/B tests, drip sequences, social campaigns) to validate creative hypotheses and improve conversion.
Present growth forecasts, KPI tracking, and ROI outcomes to clients and internal stakeholders.
Project Management Act as primary creative and content liaison for client accounts — nurture relationships, align on strategy, and set expectations.
Lead weekly client status meetings: prepare creative briefs, agendas, recommendations, and action items.
Present campaign plans, creative direction, and performance reports to clients (written + verbal).
Manage internal project tracking (Jira, or client systems) — ensure every task, deadline, asset, and feedback loop is documented and clear.
Identify expansion opportunities, strategic engagement points, and upsell possibilities.
Ensure all deliverables are on time, on brand, and within scope and budget.