Marketing Manager, Classics & Asian Art

Christie's•New York, NY

23h•$70,000 - $85,000

About The Position

Marketing Manager, Classics & Asian Art The Company Christie’s, the world’s largest Art Business, is an incredibly exciting & enriching place to start or continue your career. Whether you work within one of our Specialist Art Departments, or in one of our more Operational teams, we are all working together with one common goal in mind: to continue the success of this 250 year old company, steeped in history, bringing fresh ideas whilst not forgetting our shared values; Integrity, Excellence, Innovation, Responsibility & Relationships. Colleagues across all departments are truly passionate about what they do and it is inspiring to work with industry leaders across our business. Why This Role Matters The Marketing Manager, Classics & Asian Art (Americas) role will support the Old Master Paintings, Old Master Drawings, Fine Books and Manuscripts, European Art, Antiquities, Decorative Arts, Outsider Art, Folk Art, 19th Century Art, Asian Contemporary Art, Chinese Works of Art, Japanese and Korean Art, South Asian Modern and Contemporary Art and Indian, Himalayan, and Southeast Asian Art departments at Christie’s. This role is responsible for the development, management and implementation of successful and innovative multi-channel fine art marketing campaigns, while ensuring both departmental and brand objectives and targets are met/exceeded. Highly collaborative, this role partners with the Creative, Content, Press, Digital and Exhibitions teams as well as external agencies. The role will also work closely with Client Insight, Business Intelligence and CRM to ensure all campaigns are based on current client data. How you'll make an impact Accountable for developing and executing an effective marketing strategy to support the Classic and Asian Art portfolios to deliver against targets and objectives driving brand awareness, audience engagement, revenue growth and innovation. Drive best practices strategy and successful collaboration with cross-functional teams including communications, creative, digital and content. Create and execute integrated and innovative marketing campaigns across channels, including creative, content, email, social media, digital advertising, direct mail, email, digital advertising, website, proposals, exhibition, and events. Define campaign pillars, objectives, key performance indicators (KPIs) for campaigns. Track performance metrics to optimize campaign and inform decisions. Lead the marketing briefing process and produce written briefs for all campaigns. Ensure key messages, marketing objectives and targets are delivered via strategic, effective and creative campaigns with best practices by channel. Lead post-campaign reporting and debriefing process. Create a report for each campaign with benchmarks and analytics. Presenting results to art departments and communicating clear learnings and informed strategy. Manage the category marketing budgets and financial processes including raising purchase orders, ensuring marketing activity is within the agreed budget and ensuring supplier invoices are processed as required. Conduct market research and insights for the Luxury sector to inform marketing strategy and drive innovative and new campaign tactics, including but not limited to partnership, sponsorship and tastemaker opportunities.

Requirements

Deep passion and interest in fine art
Ability to manage the successful implementation of complex multi-channel marketing strategies under strict time constraints.
Previous experience in managing and implementing a broad range of evidence-based global marketing campaigns.
A natural collaborator able to partner effectively with multiple stakeholders.
Strong project management skills.
Highly organized and efficient – demonstrated ability to multi-task and prioritize.
Creativity and innovation – an entrepreneurial approach combined with energy and enthusiasm to create innovative marketing campaigns.
Excellent communication and interpersonal skills, including superior written and spoken communication and strong attention to detail.
Strong presentation skills, and ability to articulate the objectives of campaigns and benefits of evidence based marketing to the business.
Strong analytic skills.

Responsibilities

Accountable for developing and executing an effective marketing strategy to support the Classic and Asian Art portfolios to deliver against targets and objectives driving brand awareness, audience engagement, revenue growth and innovation.
Drive best practices strategy and successful collaboration with cross-functional teams including communications, creative, digital and content.
Create and execute integrated and innovative marketing campaigns across channels, including creative, content, email, social media, digital advertising, direct mail, email, digital advertising, website, proposals, exhibition, and events.
Define campaign pillars, objectives, key performance indicators (KPIs) for campaigns.
Track performance metrics to optimize campaign and inform decisions.
Lead the marketing briefing process and produce written briefs for all campaigns.
Ensure key messages, marketing objectives and targets are delivered via strategic, effective and creative campaigns with best practices by channel.
Lead post-campaign reporting and debriefing process.
Create a report for each campaign with benchmarks and analytics.
Presenting results to art departments and communicating clear learnings and informed strategy.
Manage the category marketing budgets and financial processes including raising purchase orders, ensuring marketing activity is within the agreed budget and ensuring supplier invoices are processed as required.
Conduct market research and insights for the Luxury sector to inform marketing strategy and drive innovative and new campaign tactics, including but not limited to partnership, sponsorship and tastemaker opportunities.

Benefits

Comprehensive Medical, Dental and Vision care plans for employees and dependents (On average, Christie’s pays 80% of total premiums)
401(k) Savings Plan – Christie’s provides a matching contribution up to 5% (subject to IRS limits)
Life Insurance - 3x base salary (100% paid by Christie’s)
Disability Insurance (100% paid by Christie’s)
Generous time-off and leave policies; including 100% Paid Family Leave up to 16 weeks.
Fitness Reimbursement Program: reimbursement of eligible fitness fees and memberships up to $600 per year
Annual Discretionary Performance Bonus Plan
Commuter Benefits - Pre-tax money towards your daily commute with a Christie’s contribution of $21 per month
Back Up Child & Elder Care – up to 10 days of back-up Child or Elder Care through Bright Horizons
CSR (Corporate Social Responsibility) Day- Each employee receives one paid day per year to dedicate their time to a charity of their choice.
Perks and Discounts through Zo and Plum Benefits