Marketing Manager Cannabis

Planet 13•Paradise, NV

About The Position

As a top Las Vegas dispensary, Planet 13 strives to provide the best quality recreational cannabis, cannabis extracts, and infused products available at competitive prices and with compassion that can only come from those who are knowledgeable in the field. Summary The Marketing Manager is responsible for developing and executing integrated marketing strategies that drive customer acquisition, engagement, and brand growth. This role oversees campaign strategy across digital, experiential, and retail channels, manages vendor and partner relationships, and collaborates closely with marketing leadership to ensure alignment, performance, and operational excellence.

Requirements

Passion for the cannabis industry and destigmatizing plant-based wellness.
Creative thinker who thrives on innovation and storytelling.
Comfortable navigating ambiguity and change in a fast-evolving regulatory space.
Excellent visual and written communication skills with a sharp eye for detail.
Bachelor’s degree or equivalent experience
5+ years of experience in marketing strategy, campaign management, or marketing operations
Strong experience across digital marketing, experiential marketing, and vendor management
Familiarity with CRM platforms, email/SMS marketing, analytics tools, and website CMS platforms
Experience with word press or content management systems
Experience with basic website coding language (HTML, CSS, etc.)
Experience with Adobe Creative Cloud or similar design software
Experience with online advertising, paid search and programmatic advertising
Highly organized with the ability to manage multiple priorities in a fast-paced environment
Strong communication and cross-functional collaboration skills
Must be 21 years of age or older.
NV State Agent Card Required.
OSHA 30 Required (company paid) to be completed within 6 months of hiring.

Responsibilities

Manage campaign strategy for customer acquisition and engagement initiatives across digital and experiential channels
Own strategy and oversight of CRM-driven Email, SMS, and Push campaigns, ensuring alignment with business objectives
Partner with the Director to develop and monitor digital signage strategy, ensuring consistency with active campaigns
Collaborate with leadership on online campaign strategy, including email, website, social media, and digital advertising
Manage event planning and execution, including logistics, vendor coordination, and on-site support
Coordinate social media content production, including photo shoots and related production logistics
Manage social media posting and strategy as needed
Manage celebrity appearances and partnerships, including outreach, scheduling, approvals, and coordination
Support the Director in strategic brand partnership discussions, outreach, and negotiations
Partner with vendors to develop and launch external marketing campaigns, including performance reporting and insights
Manage relationships with vendors, freelancers, and agencies to ensure timely, high-quality delivery
Oversee vendor invoicing, scopes of work, and deliverables as directed
Own website content strategy related to promotions, specials, page creation, and updates
Assist with website development, operations, and ongoing maintenance
Support initiatives related to ADA compliance, SEO, site infrastructure, and overall site integrity
Coordinate with vendors on website development projects as needed
Assist in the management and optimization of the Customer Loyalty Program, ensuring a seamless and valuable customer experience
Support loyalty-related processes, communications, and program enhancements
Review and analyze campaign performance; provide post-campaign analysis and insights
Manage Google Analytics, tagging, and reporting tools to track performance and inform decision-making
Translate data into actionable recommendations for optimization and growth
Manage and oversee end-to-end campaign workflows to ensure timely execution
Maintain and communicate product status updates to support campaign planning
Track campaign progress and follow up to keep work moving on schedule
Manage and support the marketing trafficker, prioritizing work and resolving bottlenecks to ensure on-time delivery
Manage and support multiple marketing projects across internal teams and third-party partners
Work closely with the Marketing team to ensure consistent branding, creative presentation, and messaging
Follow and promote organizational best practices for marketing campaigns and workflows
Oversee administrative tasks and support departmental operations
Perform other duties as assigned