Marketing Manager, Breast Biopsy

HologicMarlborough, MA
46d

About The Position

At Hologic, we are passionate about advancing women’s health through medical technology innovation. As a global leader in diagnostics, medical imaging, and surgical solutions, our mission is to enable healthier lives everywhere, every day. Position Overview: Hologic is seeking a dynamic and results-driven Marketing Manager to develop and execute strategic marketing tools and initiatives for our Breast Biopsy portfolio of products. This role is ideal for a detail-oriented professional with 3-5 years of relevant experience in product marketing. The Marketing Manager will play a key role in advancing Hologic’s brand presence with customers and patients, aligning with the company's mission to champion women’s health worldwide. Estimated 20% US Travel or as required. If you thrive in a fast-paced, matrixed organization focused on collaboration and growth, we want to hear from you!

Requirements

  • Education: Bachelor’s degree in Marketing, Communications, Business, or other related fields.
  • Experience: 2-5 years of experience in marketing or marketing communications, with a demonstrated track record of success in the healthcare or medical technology industry.
  • Skills: Exceptional project management and strategic thinking abilities.
  • Proven expertise in creating and executing marketing materials and campaigns.
  • Strong communication and storytelling skills, with a focus on customer-centric messaging.
  • Ability to build relationships and influence across a matrixed organization.
  • Proficiency in Microsoft Office with hands-on experience in digital marketing platforms, analytics tools, and CRM systems (e.g., Salesforce, Google Analytics, Adobe Creative Suite).

Responsibilities

  • Strategic Communications Planning: Develop and implement portfolio marketing communication strategies and tools, aligned with business objectives and market priorities.
  • Content Development: Develop high-quality marketing materials, including brochures, white papers, websites, presentations, and digital assets that resonate with target audiences, requiring close collaboration and input from other Marketing and functional leads.
  • Collaboration: Work closely with Marketing colleagues and a team of Marketing Communications professionals, fostering collaboration and excellence across projects.
  • Stakeholder Alignment: Partner with internal teams (product marketing, sales, clinical, education, etc.) to ensure alignment on priorities and consistent messaging.
  • Product Management & Expertise: Become a subject matter expert in covered product lines and manage day-to-day field-based inquiries and requests.
  • Initiative and Accountability: Own your work and bring it to life. We thrive on self-starters who thrive in a team environment and roll up their sleeves to help one another.
  • Data-Driven Decision Making: Analyze date and performance metrics and provide actionable insights to optimize future strategies.
  • Trade Show and Event Planning: Represent the Screening Marketing team in trade show and event planning, together with a team of event professionals.
  • Quality and Supply Management: Create and communicate product-related and supply events to the sales force, in collaboration with Quality and Supply teams.
  • Responsibilities may change and evolve over time!

Benefits

  • We offer a competitive salary, annual bonus, and wide-ranging benefits policy including medical and dental insurance, 401(k) plan, vacation, sick leave and holidays, parental leave and many more!
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