Marketing Manager, Books Customer Value
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About The Position
The Books Customer Value team is looking for a data-oriented, highly motivated Marketing Manager to own our initiative's marketing strategy and create best-in-class, cross-channel experiences to drive customer reading engagement. The successful candidate is customer obsessed, entrepreneurial, and an expert at translating metrics into actionable customer insights. They will devise and implement pitch-perfect marketing and merchandising strategies, are adept in project management, and effective at partnering with team members and stakeholders to raise the bar for all Books customers. They must be comfortable working at both the strategic level (using customer insights and data to generate innovative ideas for growth) and at the tactical level (executing experiments, optimizing campaigns, analyzing results, and improving marketing processes and scalability). To deliver results, you will be responsible for end-to-end gamification marketing, from ideation to analysis. You will work alongside product managers to define multiple product roadmaps, influence business strategy, and directly own initiatives such as our stand-alone acquisition offers. You will work cross-functionally with central traffic teams, devices teams, and global books marketing to achieve success.
