The B2B SaaS Marketing Manager will be responsible for executing and optimizing marketing initiatives across two key areas: Demand Generation and Product Marketing. This role will lead strategic marketing initiatives focused on customer acquisition, lifecycle marketing, and product positioning. This hybrid role combines the performance-driven focus of demand generation with the strategic messaging responsibilities of product marketing. The ideal candidate will be responsible for building full-funnel marketing campaigns, crafting compelling product narratives, and working cross-functionally to drive measurable business growth. This role also includes leadership responsibilities such as mentoring team members, managing priorities across projects, and ensuring all marketing efforts align with brand standards and revenue goals.